Triple Whale
Triple Whale is an ecommerce measurement and AI operating system: Triple Pixel tracking and multi-touch attribution, MMM and incrementality, a managed data warehouse, AI-search visibility tracking, and Moby AI for analysis and creative.
Pricing
Free & Paid
Platforms
Web, API
Developer
Triple Whale Inc.
Rating
4.4 / 5.0
Last Updated
September 20, 2026
Overview
Triple Whale is the measurement layer a lot of Shopify-era brands eventually end up buying: a first-party pixel feeding multi-touch attribution, marketing mix modelling and incrementality so you can see which channel actually produced an order instead of which one took credit for it.
Its pricing page (read 20 September 2026) opens with a genuinely free plan - no credit card - that brings paid, owned, subscription and organic data into one view, includes Moby AI for questions about your numbers, tracks how the brand shows up in ChatGPT through mentions, citations and sentiment, and runs Triple Pixel with first and last-click attribution.\n\nAbove the free tier the product splits into Foundation, Automate and Enterprise.
Foundation adds multi-touch attribution, no-code dashboards, customer segments, custom metrics and a SQL editor, plus first-party data activation back to ad platforms.
Automate adds access to every leading AI model, Moby taking governed action in ad accounts, scheduled automations, creative variation generation and landing pages.
Enterprise layers incrementality on top of MMM and multi-touch attribution for brands operating at scale.
Stated another way: free is for understanding what happened, Foundation for trusting the numbers, Automate for acting on them, Enterprise for proving incrementality.\n\nThe ecosystem is the other half of the pitch, and it is broad: Shopify, Amazon, Google, Meta, TikTok, WooCommerce and BigCommerce on the commerce side; Klaviyo, Attentive, Yotpo, Okendo, Gorgias, Recharge and Skio for lifecycle and retention data; ShipBob and ShipStation for logistics; Slack and Google Sheets for reporting; Snowflake, BigQuery, S3 and Google Cloud Storage for warehouse sync; affiliate and influencer platforms such as Impact.com, Partnerize, Awin and Rakuten; plus post-purchase survey tools and a Data-In API for anything not covered.
One caution before buying: only the free plan is priced publicly.
Foundation, Automate and Enterprise are quote-only via a walkthrough, so budgeting for a real implementation starts with a sales conversation - which is why this fits brands already spending enough that attribution accuracy pays for itself.
Use Cases
Reconciling paid, owned and organic revenue in one dashboard instead of exporting spreadsheets
Comparing platforms with multi-touch attribution rather than last-click reports
Tracking brand mentions, citations and sentiment in ChatGPT answers
Blending first-party data back into Meta, Google and TikTok for better optimisation
Giving analysts SQL access to warehouse data for custom reporting
Who Is This For
Ecommerce and DTC brands scaling paid acquisition across several channels
Agencies managing measurement for Shopify and Amazon sellers
Performance marketers who need incrementality before increasing budget
Data analysts who want warehouse-level access without building pipelines
Marketing leaders reconciling channel reporting with finance-grade revenue numbers
Key Features
Attribution, MMM and Incrementality
Triple Pixel plus multi-touch attribution, marketing mix modelling and incrementality testing give you both a daily optimisation view and a strategic channel view.
Moby AI, Actions and Automations
Moby answers questions about your business data, generates on-brand creative, takes governed action in ad accounts, and runs scheduled recurring analysis.
AI Search Visibility
Track how your brand appears in ChatGPT - mentions, citations and sentiment - so AI search becomes a measured channel rather than a blind spot.
Data Warehouse and Custom BI
A fully-managed warehouse stores lifetime data with no limits, while SQL and a dashboard editor let analysts build any cut of the business.
Sonar Data Enrichment and Integrations
Sonar Send and Sonar Optimize push first-party signals back to ad platforms, with pre-built connectors for Shopify, Amazon, Klaviyo, Meta, Google, TikTok and a Data-In API.
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Pros & Cons
Pros
- A real free plan with no credit card that already includes Moby AI, AI-search visibility tracking and Triple Pixel attribution
- One place to reconcile paid, owned, subscription and organic revenue instead of five dashboards and a spreadsheet
- AI Visibility turns ChatGPT mentions, citations and sentiment into a trackable channel
- Broad pre-built integration catalogue across commerce, lifecycle, logistics, warehouse and affiliate platforms
- Enterprise-grade measurement (MMM plus incrementality plus MTA) available when attribution accuracy materially affects spend decisions
Cons
- Only the free plan has a published price - Foundation, Automate and Enterprise are quote-only through a sales walkthrough, which slows budget approval
- Built for ecommerce and DTC stacks: B2B and lead-generation funnels get far less from an order-level attribution model
- Setup is a real project - Triple Pixel plus a stack of integrations - before the measurement compounds into useful insight
- Small stores with modest ad spend may not need multi-touch attribution or MMM, and will not see the free plan graduate into obvious ROI
Pricing Plans
Free
Bring every channel into one view and use Moby AI to understand what changed.
- Entire business in real time: paid, owned, subscription and organic
- AI search visibility: ChatGPT mentions, citations and sentiment
- Triple Pixel tracking with first and last-click attribution
- Moby AI for analysis and on-brand creative
Foundation
Understand what is driving performance with multi-touch attribution and BI-grade reporting.
- Everything in Free
- Multi-touch attribution across every order
- No-code dashboards, customer segments, custom metrics and SQL editor
- Activate first-party data back to your ad platforms
- Full Moby AI analysis on your business context
Automate
Turn measurement into governed action across ad accounts and recurring analysis.
- Everything in Foundation
- Access to every leading AI model
- Take action on paid media with team controls
- Schedule recurring reports and workflows
- Creative variations from winning ads
- Landing pages and interactive assets
Enterprise
Unified measurement for brands operating at scale.
- Everything in Automate
- Incrementality testing
- Marketing mix modelling (MMM)
- Multi-touch attribution in one system
- Enterprise onboarding and support
Frequently Asked Questions
Editorial Review
Editorial Team
September 20, 2026
We read triplewhale.com/pricing and the integrations page on 20 September 2026. The free tier is documented in detail (no credit card, full business view, AI search visibility for ChatGPT mentions, citations and sentiment, Triple Pixel with first and last-click attribution, Moby AI), while Foundation, Automate and Enterprise are quote-only via a walkthrough. The integrations page lists Shopify, Amazon, Meta, Google, TikTok, Klaviyo, Attentive, Yotpo, Okendo, Gorgias, Recharge, ShipBob, Slack, Google Sheets, Snowflake, BigQuery and affiliate platforms such as Impact.com and Awin.
Editorial Team
September 20, 2026
The draw is consolidation: one measurement system covering attribution, MMM, incrementality, a managed warehouse and AI-search visibility, with Moby as the interface to all of it - the vendor cites customer case studies on its own pricing page, including one brand attributing $300K+ in lifetime flow revenue to Sonar Send. The practical reservations are pricing transparency and fit: paid tiers require a sales conversation, and the model is order-based, so lead-generation businesses should look elsewhere.
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