Metricool
Metricool manages publishing, analytics, competitors and paid social across 10+ networks from one dashboard, with an AI social media assistant, approval workflows and white-label reports - and a free plan that covers one brand.
Pricing
Free & Paid
Platforms
Web, iOS, Android...
Developer
Metricool
Rating
4.4 / 5.0
Last Updated
September 18, 2026
Overview
Metricool is a social media management suite that covers publishing, analytics, competitors, paid social and inbox in a single dashboard, rather than selling each of those as a separate product.
The planner publishes to Instagram, TikTok, YouTube, Threads, X/Twitter, Twitch, Google Business Profile, Bluesky, Facebook, Pinterest and LinkedIn; alongside it sit analytics with unlimited history on paid tiers, competitor benchmarking, ads reporting, SmartLinks and link-in-bio pages, an approval system, Metricool Studio report building and a Looker Studio connector.
The pricing model is brand-based rather than per-seat, which is the main reason small agencies like it: pricing we read on metricool.com in September 2026 shows a free plan with one brand, then Starter from $20/month (up to 5 brands, $36/month for 10) and Advanced from $53/month (15 brands, $85 for 25, $159 for 50), with annual billing saving up to 24% and a Custom tier for white-label work.
The free plan is genuinely usable rather than a demo: one brand, scheduling up to 20 posts a month, five competitor profiles, 30 days of analytics, the AI social media assistant and Metricool MCP.
AI now runs through the product rather than sitting in a corner: the assistant drafts and rewrites posts, Flows turns interactions on your content into customers, and the MCP server plus API let Zapier, Make or an AI assistant pull metrics into other tools.
The limits are worth knowing before you commit.
The free plan cannot connect LinkedIn or Twitter/X and stops at 20 scheduled posts a month, Campaign Dashboards and Metricool Studio are only partially available on Starter, complete X analytics and the Advanced Analytics add-on are paid extras, and the reporting features an agency actually bills for - approval system, role management, client management, Looker Studio connector and API - start at Advanced.
Expect to land in that $53/month tier if you are managing client accounts rather than your own brand.
Use Cases
Scheduling a month of posts across Instagram, TikTok, LinkedIn and YouTube from one calendar
Benchmarking engagement and posting cadence against up to 100 competitors
Building client-ready PDF or PPT reports with your own branding
Running a post approval workflow between a strategist and a client
Pulling social and ads metrics into Looker Studio or an AI assistant via API and MCP
Who Is This For
Small agencies managing several client brands on a fixed monthly budget
In-house social media managers who publish to many networks at once
Freelance social media consultants who need white-label reports
Small businesses that want a free scheduler before paying for one
Marketing teams consolidating scheduling, analytics and paid social reporting
Key Features
Planner and Publishing
Schedule and publish to 10+ networks from one calendar, with unlimited content publishing from Starter and 20 posts a month on the free plan.
Analytics and Competitors
Track your own performance and benchmark up to 5 competitor profiles free, 100 on Starter, with unlimited analytics history on paid plans.
Ads and Campaign Dashboards
Bring paid social reporting into the same workspace, with Campaign Dashboards, ads analytics and Metricool Studio reports from Starter upward.
AI Assistant and Flows
An AI social media assistant drafts and improves content - available even on the free plan - while Flows turns interactions on your posts into customers.
Reporting, API and MCP
PDF and PPT reports with customisable templates, a Looker Studio connector and the Metricool API (Zapier, Make, MCP) on Advanced, plus white-label reporting on Custom.
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Pros & Cons
Pros
- 10+ networks in one planner, including LinkedIn, Google Business Profile and Bluesky rather than the usual big four
- Free plan is usable, not a demo: one brand, 20 scheduled posts a month, five competitors, 30 days of analytics and the AI assistant
- Brand-based pricing instead of per-seat: five brands for $20/month, ten for $36/month
- Agency features that matter are bundled at the top tier - approval system, roles, client management and white-label reports
- API and MCP access keep metrics flowing into Zapier, Make and AI assistants
Cons
- The free plan cannot connect LinkedIn or Twitter/X and caps publishing at 20 posts a month
- Campaign Dashboards and Metricool Studio are only partially available on Starter, and complete X analytics plus the Advanced Analytics add-on cost extra
- Looker Studio connector, approval system, role management and API all require Advanced from $53/month
- The advertised per-brand prices assume annual billing (up to 24% off), not monthly
Pricing Plans
Free
Manage one brand and see whether the workflow suits you.
- Manage 1 brand
- All networks except LinkedIn and Twitter/X
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- 30 days of analytics
- AI social media assistant
- Metricool MCP
Starter
For single users and small businesses ready to publish without limits.
- Everything in Free
- Up to 10 brands
- Unlimited content publishing
- Analyze up to 100 competitors
- LinkedIn connection
- PDF and PPT reports, multiple link-in-bio
- Unlimited analytics history, Flows, Google Drive and Canva integrations
- X and Advanced Analytics add-ons available
Advanced
For agencies and teams managing multiple client accounts.
- Everything in Starter
- Manage up to 50 brands
- Team and client management, role management
- Post approval system
- Complete Twitter/X analytics
- Customisable report templates
- Looker Studio connector
- Metricool API (Zapier, Make, MCP)
Custom
For agencies and larger companies that need their own setup.
- Custom number of brands
- White Label
- Metricool integration in your business
- Dedicated account manager
- Custom AI assistant credits
Frequently Asked Questions
Editorial Review
Editorial Team
September 18, 2026
We read metricool.com/pricing on 18 September 2026: Free is $0 for one brand with 20 scheduled posts a month, five competitors and 30 days of analytics; Starter is from $20/month for up to 5 brands ($36 for 10); Advanced from $53/month (15 brands, $85 for 25, $159 for 50); Custom for white-label work, with annual billing saving up to 24%. LinkedIn and Twitter/X connections are explicitly excluded from the free tier.
Editorial Team
September 18, 2026
Pricing per brand instead of per seat is what makes this defensible for small agencies: 10 brands for $36/month undercuts most per-seat schedulers, and the approval system with client management at Advanced is the tier an agency will actually bill against. Judge it as a publishing and reporting hub first - the AI assistant is useful but not the reason to buy, and two ad-ons (X analytics and Advanced Analytics) sit outside the base plans.
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