Otterly.ai
Otterly.ai monitors how AI answer engines mention and cite your brand, tracking prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot with competitor benchmarking and GEO audits.
Pricing
Paid
Platforms
Web, API, MCP
Developer
OtterlyAI GmbH
Rating
4.4 / 5.0
Last Updated
September 15, 2026
Overview
Otterly.ai is an AI search monitoring platform - the category the industry now calls GEO or AEO.
It tracks a defined set of prompts across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Google AI Mode and Gemini available as extra add-ons, then reports where your brand is mentioned, which sources the engines cite, how your average brand position compares with competitors, and which prompts you are losing.
Reports are built around a comparison set, so the practical output is a list of prompts where rival brands appear and you do not - the AI-search equivalent of a keyword gap analysis. The pricing is unusually transparent for this category and is published in full on otterly.ai/pricing: Lite at $29 per month covers 15 search prompts on the four core engines with daily tracking, ChatGPT Ads tracking, unlimited team members and 1,000 GEO audits a month; Standard at $189 per month raises that to 100 prompts and adds API access, MCP access, Agent Analytics, a Looker Studio connector, unlimited workspaces and 5,000 URL audits a month; Premium at $489 per month covers 400 prompts and 10,000 audits.
Enterprise starts from $1,000 per month with SSO and custom terms.
Annual billing takes 15% off, extra blocks of 100 prompts cost $99, and the company - OtterlyAI GmbH, registered in Persenbeug, Austria - states that more than 40,000 marketing professionals use the platform. The honest trade-off is that GEO monitoring complements rather than replaces classic SEO tooling.
Otterly measures whether AI engines surface and cite you; it does not crawl your site, fix technical issues or manage Google rankings, so it belongs alongside Semrush or Ahrefs rather than instead of them.
Prompt allowances are also the real budget driver - 15 prompts on Lite is enough to prove the concept for one brand, but agencies running several clients will need Standard or Premium, and those are not cheap relative to mainstream rank trackers.
It is best value for teams whose buyers now research through AI assistants.
Use Cases
Tracking whether ChatGPT and AI Overviews recommend your brand for buyer-intent prompts
Benchmarking brand mention share against named competitors in AI answers
Finding which third-party sources AI engines cite, to target outreach and content
Reporting AI search visibility to clients as part of an SEO retainer
Auditing key landing pages for generative engine optimization opportunities
Who Is This For
SEO and GEO agencies adding AI search reporting to client work
In-house content and SEO teams in categories where AI assistants influence purchases
Brand and PR teams measuring earned coverage inside AI answers
Marketing analysts embedding visibility data in Looker Studio dashboards
SaaS and e-commerce marketers competing on category-level AI recommendations
Key Features
Multi-engine AI search tracking
Daily tracking across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Google AI Mode and Gemini available as add-ons, and multi-country support across 50+ markets.
Prompt research and prompt sets
Build the prompt list that matters to your category and watch brand mentions, average brand position and domain ranking per prompt; capacity starts at 15 prompts on Lite and scales to 400 on Premium.
Brand visibility and competitor benchmarking
Brand reports compare your mention volume and position against a chosen competitor set, showing where rival brands are recommended by AI engines and you are not.
Citation and source analysis
Shows which URLs and sources AI engines cite when they mention your brand or category, which is the practical input for content and digital PR changes.
GEO audits and reporting
Generative Engine Optimization audits for individual URLs (1,000 a month on Lite, 5,000 on Standard, 10,000 on Premium), detailed exportable reports and a Google Looker Studio connector for client dashboards.
API, MCP and agent analytics
Standard and above include 2,000 API requests, 2,000 MCP requests and 200,000 agent analytics events a month for wiring AI search data into your own stack.
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Pros & Cons
Pros
- Published, granular pricing: $29 Lite, $189 Standard, $489 Premium and Enterprise from $1,000 per month, with annual billing 15% off
- Covers the four engines that matter most for visibility plus optional Claude, AI Mode and Gemini tracking
- Citation and source analysis points to concrete content and PR actions rather than vague dashboards
- API, MCP and Looker Studio connector on Standard make it embeddable in agency and enterprise reporting
- Unlimited team members on every tier, with workspaces and SSO from Standard and Enterprise
Cons
- Starts at $29 per month for only 15 prompts, and larger prompt sets get expensive fast - Premium is $489 per month for 400
- No classic SEO capability: it does not crawl your site, audit technical issues or track Google rankings
- The most useful engines to many teams (Claude, Gemini, AI Mode) are add-ons rather than included tracking
- Agent Analytics, API and MCP access are Standard-tier features, so entry-level buyers get reporting without automation
Pricing Plans
Lite
For solo marketers and small teams proving AI search visibility.
- 15 search prompts
- Tracking on 4 AI search engines: ChatGPT, Google AI Overviews, Perplexity, MS Copilot
- Claude, Google AI Mode and Gemini as extra add-ons
- Unlimited team members, 1 workspace
- Daily tracking frequency
- ChatGPT Ads tracking
- 1,000 GEO audits per month
- 3 recommendations per week
Standard
For SMEs and small marketing teams running a real GEO program.
- 100 search prompts
- Everything in Lite
- API access and MCP access
- Agent Analytics (200k events per month)
- Unlimited workspaces and unlimited recommendations
- 5,000 GEO URL audits per month
- Google Looker Studio connector
- 2,000 API and 2,000 MCP requests per month
Premium
For mid-sized companies and agencies tracking many prompts.
- 400 search prompts
- Everything in Standard
- 10,000 GEO URL audits per month
- Add 100 extra prompts for $99
- Agency-scale reporting across clients
Enterprise
Custom terms for large organisations.
- Everything in Premium
- Customizable prompt tracking
- Single Sign-On
- Custom payment options
- Quarterly GEO health check
- Personalized onboarding and dedicated customer success manager
Frequently Asked Questions
Editorial Review
Editorial Team
September 15, 2026
Verified on otterly.ai/pricing: Lite $29 per month for 15 search prompts, Standard $189 per month for 100 prompts with API, MCP and Agent Analytics, Premium $489 per month for 400 prompts, and Enterprise from $1,000 per month, with 15% off on annual billing and extra 100-prompt blocks at $99. The legal imprint lists OtterlyAI GmbH, registration number FN 647749 y in Persenbeug, Austria.
Editorial Team
September 15, 2026
The reason this rates well is the citation analysis: knowing which sources ChatGPT and AI Overviews pull from turns a visibility dashboard into an editorial brief. The reason it is not higher is cost structure - prompt allowances are the budget driver, the three extra engines are add-ons, and automating the data requires the $189 Standard tier, which is priced closer to enterprise rank trackers than entry-level tools.
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