Profound
Profound is an answer engine optimization (AEO) platform: it tracks how your brand and competitors appear in ChatGPT, Perplexity, Google AI Overviews and other AI assistants, shows the prompts driving demand, and runs autonomous agents that produce the FAQ and AEO content to close the gaps.
Pricing
Paid
Platforms
Web, API, Integrations
Developer
Profound
Rating
4.4 / 5.0
Last Updated
September 11, 2026
Overview
Profound is built for a problem that did not exist five years ago: your customers are increasingly getting product and brand answers from AI assistants, and most companies have no idea what those assistants say about them.
Profound monitors how your brand shows up across answer engines - ChatGPT, Perplexity, Google AI Overviews, and up to nine engines on enterprise plans - capturing the responses, the sentiment, and the sources the model cites.
Its Prompt Volumes feature flips that around and shows what people actually ask AI in your category, which is the AEO equivalent of keyword research. The platform then tries to close the loop rather than just report.
Agents are autonomous workers with monthly credits that can generate AEO-optimised FAQ content, run repeated research, and execute through Profound Sheets; Agent Analytics shows how ChatGPT, Gemini, Claude and Perplexity crawl and interpret your site, and integrations with Google Analytics, Cloudflare, Akamai, Vercel, Netlify and WordPress help attribute AI-driven traffic.
Weekly priorities come from Aim, which surfaces the highest-impact AEO work, and CSV/JSON exports plus an enterprise API feed your own reporting.
The company itself frames the urgency with a claim that over 100 million people search with AI every day. The catch is that this is a young, paid-only category with real price tags: there is no permanent free plan, the $99/month Starter tier tracks ChatGPT only with a single seat, and most marketing teams will need Growth at $399/month for three engines, 100 prompts and three seats.
Plans are billed yearly with two months free, and the deepest value - multiple companies, custom prompt tracking, SSO/SAML, API access - sits behind Enterprise pricing.
Buy it if AI search visibility is a board-level question for your brand; wait if you are still proving that anyone searches for you in an AI assistant at all.
Use Cases
Monitoring whether ChatGPT and Perplexity recommend your brand versus competitors
Finding the prompts and questions people ask AI in your category
Benchmarking AI share of voice against named competitors
Discovering which sources AI engines cite so you can earn mentions there
Attributing AI-referred traffic and reporting it alongside search analytics
Who Is This For
SEO and content teams adding answer engine optimization to their remit
Brand and PR teams tracking how AI assistants describe the company
Growth marketers building demand in categories where AI answers dominate
Agencies that report AI visibility for multiple client brands
Enterprise marketing teams that need multi-engine tracking and SSO/SAML
Key Features
Answer Engine Insights
Tracks how your brand and competitors appear in AI conversations, including visibility, sentiment, and the citation sources the model leans on.
Prompt Volumes
Shows the questions people ask AI assistants in your category, so content and PR can be aimed at real demand instead of guesswork.
Autonomous AEO Agents
Credits run workers that generate AEO-optimised FAQ content and other assets, with Profound Sheets for running agents at scale.
Agent Analytics and AI Traffic Attribution
See how ChatGPT, Gemini, Claude and Perplexity crawl and interpret your pages, then attribute AI-sourced traffic through Google Analytics, Cloudflare, Akamai, WordPress and hosting integrations.
Aim Priorities and Exports
A weekly recommendation of the highest-impact AEO work, with CSV/JSON exports on Growth and API access on Enterprise so insights reach your own dashboards.
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Pros & Cons
Pros
- Purpose-built for AEO instead of bolted onto a classic SEO suite
- Monitors ChatGPT, Perplexity and Google AI Overviews with sentiment and citation-source analysis
- Prompt Volumes gives you demand data that pure rank trackers do not have
- Agents generate AEO FAQ and content assets, so insight leads to output
- AI traffic attribution through GA, Cloudflare, Akamai and WordPress integrations
Cons
- No permanent free plan - entry is $99/month billed yearly
- Starter tracks ChatGPT only with one seat and 50 prompts; the useful tier is Growth at $399/month
- A young category with evolving methodology, so treat AI-visibility scores as directional
- Enterprise is required for API access, multi-brand tracking and SSO/SAML
Pricing Plans
Starter
For small companies that want to understand their AI visibility.
- ChatGPT tracking only
- 50 prompts tracked
- 1,500 responses analyzed per month
- 100 Agents credits per month
- 1 seat
- Email support
Growth
For growing teams monitoring visibility and shipping AEO content.
- 3 answer engines (ChatGPT, Perplexity, Google AI Overviews)
- 100 prompts tracked
- 9,000 responses analyzed per month
- 400 Agents credits per month
- 3 seats
- CSV and JSON exports
- Prompt Volumes data
Enterprise
For large brands and agencies orchestrating AEO campaigns at scale.
- Up to 9 answer engines tracked
- Multiple companies tracked
- Tailored prompt tracking plan
- Profound Sheets, projects and agent analytics
- API access
- SSO/SAML and SOC 2
- Dedicated Slack support
Frequently Asked Questions
Editorial Review
Editorial Team
September 11, 2026
We read the live pricing table on tryprofound.com: Starter at $99/month billed yearly (ChatGPT only, 50 prompts, 1,500 responses, 100 Agent credits, 1 seat), Growth at $399/month (3 answer engines, 100 prompts, 9,000 responses, 400 credits, 3 seats), and Enterprise with up to 9 engines, API access and SSO/SAML. The Prompt Volumes and citation-source data are the parts most SEO teams will find genuinely new.
Editorial Team
September 11, 2026
Editorial verdict: Profound is one of the most complete AEO platforms we have reviewed, and pairing it with a classic SEO suite makes sense - rank tools tell you about blue links, Profound tells you about the answers above them. Budget carefully though: yearly billing, no free tier, and the single-engine Starter plan limit how much you learn before paying for Growth.
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