Make

Make is the visual automation platform that began life as Integromat, and it still earns its reputation on the canvas: instead of stacking linear steps, you drag modules onto a board and wire them together, which is why complex marketing scenarios stay readable long after a step list would have become unmanageable.

The app library covers 3,000+ pre-built integrations, from Google Sheets and Gmail to CRMs, ad platforms and storefronts.

Billing is credit-based and unusually explicit: every module action counts as one credit, so adding a spreadsheet row or fetching mailbox data costs a credit.

The pricing page we read in September 2026 lists a free plan with 1,000 credits a month, Core at $9/month at the 10,000-credit tier, Pro at $16 and Teams at $29, with 15% or more off annual billing.

AI is now the front door rather than a bolt-on: Maia by Make builds automations and agents through natural conversation, AI Agents orchestrate work across those 3,000+ apps, a Library of Agents ships ready-made agents you can adapt, and the Make MCP Server exposes your scenarios as tools an external assistant can call.

The ecosystem also lists 350+ AI apps plus utilities such as an AI Content Extractor and a beta AI Web Search, so an LLM step can sit inside a lead-routing, content or reporting pipeline without a separate orchestration service.

Marketing teams fit Make best when a workflow has many branches and apps but runs modest volume, and when someone owns the automation rather than treating it as a set-and-forget export.

The honest trade-offs: credits burn quickly in loops, polling triggers and error retries; the Free plan enforces a 15-minute minimum interval between runs, which rules out near-real-time triggers; team roles and shared templates require the $29/month Teams tier; and there is no self-hosting option, so teams that want code-level control or their own infrastructure will still prefer n8n.