monday.com
monday.com is the work platform marketing teams use to run campaigns, content calendars and lead pipelines, now packaged around an AI agent workforce, the Sidekick assistant and AI columns that are metered through per-plan AI credits.
Pricing
Free & Paid
Platforms
Web, iOS, Android...
Developer
monday.com Ltd.
Rating
4.5 / 5.0
Last Updated
September 14, 2026
Overview
monday.com is a work operating system - boards, docs, dashboards, forms, automations and integrations - sold across three product lines: monday work management, monday CRM and monday dev.
Marketing teams typically use it to run campaign planning, content calendars, creative request intake and production status, while marketing and sales operations use monday CRM for leads, contacts and deal pipelines.
What changed in this generation of the product is that AI is now the headline: every plan ships with a monthly AI credit allowance, an AI agent workforce that takes on specialised tasks, Sidekick (a context-aware assistant that can read and act on your account data), AI columns that run repetitive work inside a board, a meeting notetaker, and the Vibe app builder; from the Pro plan up you also get an AI workflow builder for orchestrating agents across teams.
The work-management pricing is published in full: Free (up to two seats), Basic at $9, Standard at $12 and Pro at $19 per seat per month on yearly billing, with Enterprise quoted - and each tier bundles a named AI allowance rather than selling AI separately.
Use Cases
Running campaign planning and content calendars across distributed teams
Standardising creative-request intake with forms and review boards
Managing leads, contacts and deal pipelines in monday CRM
Automating recurring reporting, task handoffs and status updates
Using AI columns and agents to draft, classify and route work items
Who Is This For
Marketing ops teams that want campaign and content work in one system
Agencies managing client projects, approvals and deliverables
Cross-functional teams that need marketing and sales on shared boards
Teams already paying for project management that want AI included
Managers who need portfolio dashboards across multiple programs
Key Features
AI Agent Workforce and AI Credits
Agents take on specialist tasks and run multi-step work across boards; usage draws from a per-plan credit pool (1,000 on Basic, 2,000 on Standard, 3,000 on Pro) with extra credits purchasable at any time.
Sidekick AI Assistant
A context-aware assistant that understands your boards, connects data and executes work on request - closer to an account-aware copilot than a generic chatbot in the corner.
AI Columns and AI Workflow Builder
AI columns run repetitive judgement work directly in a board, and on Pro and above the AI workflow builder orchestrates agents and AI steps across teams.
Boards, Dashboards and Forms for Marketing Ops
Campaign pipelines, content calendars, creative-request intake forms and cross-program dashboards, with automations and integrations metered by plan (250 actions a month on Standard, 25,000 on Pro).
monday CRM for Lead Pipelines
A separate product line covering leads, contacts and deals, priced per seat (Basic at $12/seat/month on yearly billing), for teams that want campaign work and pipeline in one account.
Related Guides
Dive deeper with step-by-step guides from our Knowledge Base.
Marketing Automation with AI Agents: A Practical Guide
Build and deploy AI agents to automate your marketing workflows — from lead nurturing and email campaigns to social media management and reporting.
Data-Driven Marketing: How to Use AI for Analytics
Transform your marketing analytics with AI-powered insights, automated reporting, and predictive analytics that help you make smarter decisions faster.
AI Marketing ROI: How to Measure and Maximize Returns
A complete framework for measuring the return on investment of your AI marketing tools and strategies, with benchmarks and optimization tactics.
Pros & Cons
Pros
- AI is included in the base plans with published credit allowances instead of being a separate purchase
- One account covers campaign boards, docs, dashboards, request forms and CRM, which removes a lot of tool-to-tool handoff
- Automation and integration allowances are published per tier, so you can size Standard (250 actions/month) against Pro (25,000) before buying
- Free tier for up to two seats and unlimited free viewers from Basic upward
- Transparent per-seat pricing with a real annual discount (18% on the work-management plans)
Cons
- AI usage is metered: agent-heavy workflows draw down credits and require top-ups, which makes total cost harder to forecast
- It is a general work platform rather than a marketing-specific AI tool - the value depends entirely on the workflows you configure
- Automation capacity jumps sharply from 250 actions a month on Standard to 25,000 on Pro, so serious operations land on Pro or above
- The AI workflow builder starts at Pro, and per-seat pricing adds up for larger teams
Pricing Plans
Free
For up to 2 seats to test boards, docs and templates.
- Up to 2 seats
- 3 boards and 3 docs
- 200+ templates
- 8 column types
- iOS and Android apps
Basic
Entry tier with the first AI allowance.
- Everything in Free, unlimited items
- 3 AI tools, 1,000 AI credits/month
- AI agent workforce (limited) and Sidekick
- Unlimited free viewers
- Vibe app builder
Standard
Adds workflows, automations and integrations.
- 5 AI tools, 2,000 AI credits/month
- AI columns and AI meeting notetaker
- 3 workflows
- Automations and integrations (250 actions/month)
- Timeline, Gantt and calendar views
Pro
Most popular tier for marketing operations at scale.
- 6 AI tools, 3,000 AI credits/month
- AI workflow builder for agents across teams
- 20 workflows
- Automations and integrations (25,000 actions/month)
- Private boards, time tracking, advanced views
Frequently Asked Questions
Editorial Review
Editorial Team
September 14, 2026
Verified on monday.com/pricing: work management is $9 (Basic), $12 (Standard) and $19 (Pro) per seat per month on yearly billing, each bundling 1,000, 2,000 and 3,000 AI credits respectively with 3, 5 and 6 AI tools, while Enterprise is quoted. Automations and integrations scale from 250 to 25,000 actions a month between Standard and Pro, which is the number we would check first when sizing a plan.
Editorial Team
September 14, 2026
The AI layer is genuinely included rather than bolted on, which is why the rating is high: agent workforce, Sidekick, AI columns and the Vibe app builder appear from the lowest paid tier. The honest caveat is that monday.com is a general work platform - marketing value depends on the boards and automations you build, and metered AI credits mean agent-heavy teams should model top-up costs before standardising on it.
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