Truffle
AI visibility tracker for ChatGPT, Gemini, Claude and Google AI answers
Pricing
Paid
Platforms
Web, API
Developer
Truffle
Rating
4.5 / 5.0
Last Updated
September 15, 2026
Overview
Truffle is an answer-engine tracker rather than a search-rank tracker.
Every day it runs buyer-style prompts through six surfaces - ChatGPT, Claude Haiku, Gemini, Perplexity, Google AI Overviews and Google AI Mode - with Grok sold as a paid add-on and 300+ models trackable on request.
The verbatim answers are stored as evidence, then compressed into a single 0-100 AI Visibility Index that the company describes as position-weighted (being named first counts for more than a footnote), link-aware (a cited mention beats an unlinked one) and weighted by each engine's real market reach.
Add-on surfaces and extra prompt capacity are priced as monthly top-ups. For marketing teams the practical value is that measurement arrives as a work queue, not a dashboard.
Prompt tracking shows which buyer questions you own and which you lose; citation tracking lists the URLs the models actually trust, with an outreach CRM for earning those citations; competitor tracking auto-discovers rivals the models name beside you and alerts when you can overtake them.
Crucially, the same project holds Google SERP Top-10, AI Overview and AI Mode results next to the LLM answers, which pure AI-visibility tools leave out.
Each gap converts into a task with a projected impact range and one-click export to a Kanban board, and GSC, GA4, Looker Studio and a REST API connect the data to the wider reporting stack. The trade-offs are commercial.
The entry plan is EUR 69 per month (EUR 63 billed annually) for only two brands and 25 prompts in total, so multi-brand agencies climb quickly to Standard at EUR 189 or Pro / Agency at EUR 399.
Claude Sonnet and Opus are not sold as add-on surfaces, so Anthropic coverage is Haiku-only unless you ask the vendor directly.
There is no free plan: the free entry point is a one-off ChatGPT visibility check on any domain plus standalone tools such as an llms.txt generator and citation tracker.
Prices exclude VAT and are quoted at the same number in USD or EUR, and hosting is in the EU.
Because the category is young and Truffle publishes few customer stories, expect to define some of your own GEO practice rather than follow a finished playbook.
Use Cases
Finding out whether ChatGPT, Gemini and Perplexity recommend your brand when buyers ask comparison and shortlist questions
Running Google SERP Top-10, AI Overview and Mode results beside the LLM answers to separate ranking problems from citation problems
Turning the sources the models cite into a link-building and PR outreach list with share-of-voice tracking against named rivals
Giving agencies a per-client AI visibility report that exports to Looker Studio or BigQuery through the API on the top tier
Watching brand sentiment model by model so an inaccurate claim on one assistant is caught before it spreads
Who Is This For
SEO and content leads who need to defend organic visibility now that answers replace clicks
Brand and communications teams that must know how language models describe the company
Growth marketers running GEO or AEO programmes and reporting on them monthly
Agencies that want a per-client AI visibility dashboard and task queue, not just a score
Multinational marketing teams tracking several markets, since the product is built around per-market prompt runs
Key Features
Six AI surfaces, checked daily
Every plan covers ChatGPT, Claude Haiku, Gemini, Perplexity, Google AI Overviews with SERP Top-10, and Google AI Mode, with daily refresh and per-market tracking. Grok is a paid add-on and other models can be tracked on request.
Weighted AI Visibility Index
One 0-100 score per project, described as position-weighted and link-aware and normalised by each engine's reach, so a strong week on Gemini and a weak one on Perplexity stay comparable over months.
Prompt, citation and competitor tracking
Track the real purchase-intent prompts buyers type into AI, store each verbatim answer as evidence, and see share of voice against rivals the tool auto-discovers, including overtake alerts when you close the gap.
Google SERP and AI answers side by side
Google SERP Top-10 positions, AI Overview and AI Mode results sit in the same project as the LLM answers, so you can see where classic SEO still carries the brand and where the model ignores it.
Evidence-backed tasks and REST API
Each insight carries a projected impact range and exports to a Kanban board with the source answer attached; Pro / Agency adds a REST API of 5,000 calls per day for Looker Studio, BigQuery and Slack or Discord bots.
Pros & Cons
Pros
- Measures AI answers and Google in one project: SERP Top-10, AI Overview and AI Mode sit beside the LLM answers, which most AI-visibility tools do not cover
- The 0-100 Index is described as position-weighted and link-aware, so it distinguishes being named first from being mentioned in a footnote
- Daily refresh across markets with the verbatim answer kept as evidence, and unlimited buyer personas from the EUR 189 Standard tier upwards
- Gaps become prioritized tasks with projected impact ranges and one-click Kanban export, rather than another dashboard to interpret
- Transparent list pricing and EU hosting: EUR 69 / 189 / 399 per month (EUR 63 / 174 / 367 billed annually), VAT excluded, made and hosted in the EU with GDPR, DPA and sub-processor pages published
Cons
- The EUR 69 Starter tier covers only two brands and 25 prompts in total, which is thin for agencies or brands tracking several domains
- Scaling is priced in add-ons: +50 prompts per month is EUR 110 across tiers and +5 brand slots is EUR 19, so real cost can sit well above the headline plan
- No free plan or trial: the free offering is a one-off domain visibility check, so a serious evaluation happens on a demo call
- Claude Sonnet and Opus are not offered as add-on surfaces, so Anthropic coverage is Haiku-only unless the vendor is asked directly
Pricing Plans
Starter
Entry tier for a single brand that wants daily visibility tracking across the six core AI surfaces. EUR 63 per month billed annually, VAT excluded.
- 2 brands, 25 prompts total
- 5 buyer personas
- 2 team seats
- 5 strategy recommendations / month
- Daily refresh across all six core surfaces
- Google AI Mode included
Standard
The practical tier for in-house marketing teams: more brands and prompts, unlimited personas, and the crawler log and source outreach tool. EUR 174 per month billed annually.
- 5 brands, 100 prompts total
- Unlimited buyer personas
- 5 team seats
- 25 strategy recommendations / month
- Crawler logs
- Source outreach tool
Pro / Agency
For agencies and multi-brand teams that need API access and unlimited seats. EUR 367 per month billed annually.
- 15 brands, 200 prompts total
- Unlimited seats and strategy recommendations
- REST API with 5,000 calls / day
- Looker Studio, BigQuery and Slack / Discord integrations
- Crawler logs and source outreach tool
Frequently Asked Questions
Editorial Review
Editorial Team
September 15, 2026
Truffle is the clearest answer-engine tracker we have reviewed that keeps Google in the picture. When we read runtruffle.com/pricing on 15 September 2026 the plans were EUR 69 per month for two brands and 25 prompts, EUR 189 for five brands and 100 prompts, and EUR 399 for fifteen brands and 200 prompts, with annual rates of EUR 63, EUR 174 and EUR 367 - published numbers, which is unusual in this category. The 0-100 Index is disclosed as position-weighted and link-aware, the six tracked surfaces include Google AI Overviews, AI Mode and SERP Top-10, and gaps ship as tasks with impact ranges rather than as charts.
Editorial Team
September 15, 2026
Our reservations are commercial. The EUR 69 entry tier stops at two brands and 25 prompts in total, add-on pricing means another AI surface costs EUR 5-50 per month and +50 prompts costs EUR 110, and there is no free plan or trial - only a one-off domain check. Claude Sonnet and Opus are not offered as add-ons either, so buyers whose buyers lean on Anthropic models should confirm coverage with the vendor before committing.
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