Profound
Autonomous marketing agents that win your brand visibility in AI search
Pricing
Paid
Platforms
Web, API
Developer
Profound
Rating
4.6 / 5.0
Last Updated
September 12, 2026
Overview
Profound is built for the shift from blue links to AI answers.
Instead of ranking a page, it monitors how large language models such as ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Grok and Microsoft Copilot talk about your brand and your competitors, then shows which buyer prompts you appear in, which you miss, and why.
The platform pairs a measurement layer (Answer Engine Insights, Prompt Volumes and ChatGPT Shopping visibility) with an execution layer: Profound Agents, autonomous workers that draft AEO-optimized FAQs, comparison pages and listicles from agent templates, and Profound Sheets, which runs those agents at scale. For marketing teams the practical value is turning a vague fear about being invisible in AI chat into a measurable work queue.
You can see prompt-level share of voice against named competitors, and hand the gaps to an agent that produces on-brand content aimed at the exact questions buyers ask AI.
Profound also publishes the Profound Index, a public benchmark of brand visibility in AI search, which is one of the few independent datasets in this young category. The trade-offs are cost and maturity.
Entry is $99 per month billed yearly, but that Starter tier tracks ChatGPT only, with a single language and region and 50 prompts; multi-engine tracking means $399 per month, and heavier content operations need the custom Enterprise plan.
It is a paid-only product with no free plan, only a demo and a trial, and because AEO is still forming, teams should expect to define some best practices themselves rather than follow a finished playbook.
It suits brands that already invest in content and SEO and want to defend visibility where buyers now search.
Use Cases
Tracking how ChatGPT, Perplexity and Google AI Overviews describe your brand versus competitors
Finding the buyer prompts you are missing and turning them into a prioritized content queue
Generating AEO-optimized FAQs, comparison pages and listicles with AI agents
Sizing demand from what millions of people ask AI using Prompt Volumes
Monitoring product visibility inside ChatGPT Shopping results
Who Is This For
SEO and content leads defending organic visibility as search shifts to AI answers
Brand and PR teams that need to measure how LLMs represent the company
Agencies building an AEO service line for clients
Growth marketers who already invest in content and want to redirect it to AI search
Marketing ops teams that want an agent layer for AEO production at scale
Key Features
Multi-Engine AI Visibility Tracking
Monitor how the major answer engines describe your brand. Starter covers ChatGPT only, Growth tracks three engines, and Enterprise covers up to nine, including Perplexity and Google AI Overviews.
Prompt-Level Share of Voice
See the exact buyer prompts you appear in vs named competitors, with citation-level detail behind each AI answer. Starter analyses 100 unique prompts per month (about 9,000 responses).
Profound Agents
Autonomous workers that generate AEO assets such as optimized FAQs, comparison pages and listicles from agent templates, metered by monthly Agents credits (100 on Starter, 400 on Growth).
Prompt Volumes and Shopping Insights
Quantify demand from what people actually ask AI, and track how your products surface inside ChatGPT Shopping results.
Profound Sheets for Content Ops
Run agents at scale in a spreadsheet-style workspace so content and PR teams can batch-produce, review and track AEO work in one place.
Pros & Cons
Pros
- Purpose-built for AEO: it measures AI answers and not just traditional search rankings
- Connects insight to execution, feeding tracking gaps straight into autonomous content agents
- Prompt-level competitor benchmarks and citation data make the gaps concrete and actionable
- The public Profound Index gives an independent read on AI-search visibility
- Developer docs, integrations and agent templates shorten the build-to-first-report time
Cons
- No free plan, and the $99/month Starter tier is ChatGPT-only with 50 prompts, one language and one region
- Meaningful multi-engine tracking and useful agent volume start at $399/month
- AEO is a young discipline, so benchmarks and playbooks are still maturing
- Delivering value depends on having content and SEO resources that can act on the findings
Pricing Plans
Starter
For small companies that want to monitor their brand visibility in AI search.
- ChatGPT tracking only
- 50 prompts tracked
- 100 Agents credits / month
- 1 language, 1 region
- Email support
Growth
For growing teams that monitor visibility and create AEO-optimized content.
- 3 Answer Engines tracked
- 100 prompts tracked
- 400 Agents credits / month
- AEO content agents
- Email support
Enterprise
For large brands and agencies orchestrating AEO campaigns.
- Up to 9 Answer Engines tracked
- Multiple companies tracked
- Tailored prompt tracking plan
- Dedicated Slack support
- SSO/SAML and SOC 2 compliance
Frequently Asked Questions
Editorial Review
Editorial Team
September 12, 2026
Profound is the most complete AEO stack we have reviewed: it pairs prompt-level visibility tracking with agents that actually produce the content needed to close the gaps. We base that on the published tiers on its pricing page ($99/month Starter, $399/month Growth), and on the fact that it tracks the answer engines buyers now use rather than only traditional search. The public Profound Index is a genuinely useful independent signal in a category full of black boxes.
Editorial Team
September 12, 2026
Our reservation is the ladder. The $99/month Starter is ChatGPT-only with 50 prompts and a single language and region, so serious multi-engine tracking means $399/month, and there is no free plan. Teams with content and SEO resources will get the most from it; teams without the bandwidth to act on the findings should evaluate on the trial and start small.
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