Qualified
AI SDR agents that turn B2B website traffic into booked meetings inside Salesforce
Pricing
Paid
Platforms
Web, Salesforce, Mobile
Developer
Qualified (a ZoomInfo company)
Rating
4.5 / 5.0
Last Updated
September 8, 2026
Overview
Qualified is one of the most widely deployed AI agents in B2B marketing, and it owns the category it helped create: conversational marketing.
Instead of a generic chatbot that answers questions, its AI SDR Piper proactively greets visitors, identifies the company they work for, qualifies buying intent against CRM and ZoomInfo data, answers product and pricing questions in natural conversation, and books a meeting on the right rep\'s calendar — all without a human touching the conversation.
For B2B marketing and revenue teams this moves the website from a form-filling lead source to a pipeline channel that closes the loop in the CRM. Qualified now describes itself as the platform for AI agents across the entire buying journey: Piper handles the always-on qualification layer, while the Conversations product adds live chat, video, and voice so sales reps can jump into high-value conversations the moment intent is confirmed.
Because the platform is built natively inside Salesforce, every conversation, routing decision, and booked meeting updates the CRM in real time, and reps are alerted through Slack, Microsoft Teams, email, and mobile.
ZoomInfo identification enriches each visitor with firmographic and intent signals, so sellers know which accounts are in-market before they say a word. The honest caveats: Qualified is an enterprise product — pricing is custom, onboarding is sales-led, and the deepest value assumes a Salesforce stack plus enough website traffic for named-account conversations to matter.
Teams below that threshold will find cheaper chatbot or meeting-scheduling tools sufficient.
For mid-market and enterprise B2B organizations that already run Salesforce and ZoomInfo, Qualified remains the reference implementation of what an AI SDR agent should do.
Use Cases
Capturing and qualifying high-intent website traffic that never fills out forms
Booking sales meetings automatically for target accounts and ABM campaigns
Alerting account executives the moment a named account shows buying intent
Routing VIP and in-market visitors to the right rep in real time
Measuring website pipeline contribution from conversation to booked meeting
Who Is This For
B2B marketing and revenue teams running Salesforce and ZoomInfo today
Demand generation leaders who want the website to generate pipeline, not just leads
Sales development teams that want AI to handle first-touch qualification
Enterprise marketers evaluating conversational AI agents alongside Drift or chatbots
ABM programs that need real-time alerts when target accounts visit the site
Key Features
Piper AI SDR Agent
Piper greets named accounts and prospects as they browse, answers product, pricing, and fit questions in natural conversation, and qualifies buyers instead of forcing them through a form.
ZoomInfo Identification & Intent
Every visitor is matched to a company and enriched with firmographic and buying-intent signals, so sellers see which accounts are in-market before the conversation starts.
Meeting Booking & Rep Routing
Qualified buyers are routed to the right owner with live alerts in Slack, Microsoft Teams, email, and mobile, and meetings are booked directly onto Salesforce calendars.
Salesforce-Native Architecture
Qualified runs natively inside Salesforce on live CRM data — leads, accounts, and opportunities update in real time with no sync layer or middleware.
Conversations: Chat, Video & Voice
Beyond the agent, live chat with video and voice lets reps continue high-intent conversations in real time, with AI email follow-up for visitors who leave.
Pros & Cons
Pros
- Piper behaves like a real AI SDR — it starts conversations, qualifies with intent data, and books meetings instead of only answering FAQs
- ZoomInfo identification tells you exactly which companies are on your site and whether they are in-market
- Native Salesforce architecture means routing, alerts, and CRM updates need no middleware
- Chat, video, voice, and AI email cover the full website buying journey, not just chat deflection
- Purpose-built for pipeline: every metric ties back to meetings booked and revenue influenced
Cons
- Enterprise pricing and sales-led onboarding put it out of reach for small teams and low budgets
- The deepest value assumes Salesforce — non-Salesforce stacks lose the native data and routing advantages
- Requires meaningful website traffic; low-traffic sites rarely generate enough named-account conversations to justify the cost
- AI SDR quality depends on tuning to your ICP, content, and buyer journey before conversion rates mature
Pricing Plans
Annual Platform License
Qualified is sold through annual contracts scoped to your Salesforce org, traffic volume, and agent usage.
- Piper AI SDR agent
- ZoomInfo visitor identification
- Chat, video, voice and AI email
- Salesforce-native routing and alerts
- Dedicated onboarding and success management
Enterprise / Multi-Region
For larger GTM organizations that need higher conversation volumes, security review, and expanded data controls.
- Higher conversation and meeting volumes
- Security and compliance review
- Custom integrations and data controls
- Expanded ZoomInfo data access
- Dedicated customer success manager
Frequently Asked Questions
Editorial Review
Editorial Team
September 8, 2026
Qualified is the reference implementation of the AI SDR idea for B2B: Piper does the unglamorous qualification work, ZoomInfo tells you who is actually in-market, and the Salesforce-native loop means a booked meeting is a CRM record the moment it happens. For enterprise B2B teams on Salesforce, this is the agent against which chatbot-style alternatives should be measured.
Editorial Team
September 8, 2026
The caveats are real: custom pricing, a Salesforce-centric architecture, and a traffic threshold before the economics work. Small teams and non-Salesforce stacks will overpay for what they use. But for the right org — mid-market and up, Salesforce-native, intent-driven outbound — Qualified turns the website into one of the highest-converting channels in the stack.
Related AI Agents
Have an agent to share?
Submit your AI marketing agent to reach thousands of marketers, agencies, and founders every month.
Submit Your Agent