Drift
AI conversational agent for website lead capture and B2B pipeline generation
Pricing
Paid
Platforms
Web, iOS, Android...
Developer
Salesforce Inc.
Rating
4.4 / 5.0
Last Updated
July 9, 2026
Overview
Drift is a leading AI conversational marketing platform that helps B2B companies capture and convert website traffic into qualified leads.
Its AI agent engages visitors in real-time conversations, qualifies their intent, books meetings, and routes high-value leads to sales teams automatically.
Use Cases
Capturing and qualifying B2B leads from website traffic in real time
Booking sales meetings automatically based on visitor intent
Routing qualified leads to appropriate sales team members
Reducing website bounce rates with engaging AI conversations
Who Is This For
B2B marketing teams focused on pipeline generation
Demand generation professionals optimizing website conversion
Sales teams wanting to automate lead qualification and meeting booking
Key Features
AI Chatbot
Intelligent website chatbot that engages visitors with personalized conversations based on behavior and intent.
Meeting Booking
AI schedules meetings automatically based on visitor interest, qualification criteria, and sales team availability.
Lead Routing
Automatically routes qualified leads to the right sales rep or team based on product interest and territory.
Pros & Cons
Pros
- Best-in-class website lead capture
- AI-powered visitor qualification
- Seamless meeting booking integration
- Strong Salesforce CRM integration
Cons
- Premium pricing for full features
- Limited to website conversational marketing
- Requires setup and tuning
Pricing Plans
Premium
For growing B2B teams.
- AI chatbot
- Meeting booking
- Basic routing
- Email integration
Advanced
For scaling teams.
- Everything in Premium
- Advanced routing
- Custom workflows
- A/B testing
- Analytics
Enterprise
For large-scale operations.
- Everything in Advanced
- Unlimited seats
- Custom AI training
- SSO
- SLA
Frequently Asked Questions
Editorial Review
Editorial Team
September 11, 2026
Editorial note for Drift (Sales & Conversion): the score is our editorial assessment of how Drift fits Sales & Conversion marketing work, judged against the six criteria in our How We Test methodology. We do not publish user reviews or aggregate review counts, and we do not claim hands-on testing we have not done. Pricing and features change often, so confirm current details on the vendor site before buying.
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