Gupshup

Gupshup is one of the largest conversational AI platforms in the world, trusted by more than 50,000 brands across 130+ countries and handling over 120 billion messages a year.

What started as a WhatsApp Business API pioneer has grown into a full AI agent platform: Gupshup.ai lets businesses deploy autonomous agents for assisted sales, account servicing, product inquiries, assisted shopping, automated invoicing, and interactive campaigns — all inside the messaging channels customers already use.

Its proprietary, fine-tuned ACE LLM powers context-aware dialogues, while an integrated AI Co-Pilot gives human agents suggested responses and conversation summaries.

For global marketers the strategic value is channel reach.

Gupshup is a Meta business partner deeply integrated with WhatsApp Business Platform, Instagram, SMS, and RCS, which makes it the default choice for conversational commerce in markets where WhatsApp is the primary customer channel — Latin America, India, Southeast Asia, and Southern Europe.

The platform also covers voice AI agents for phone and WhatsApp calls, so the same agent estate can handle inbound support, payment chasing, cart recovery, and lead qualification.

Campaign tooling includes drip sequences triggered by reads, clicks, and journey progression, with templates tuned to industry context.

The trade-offs are worth stating.

Gupshup is enterprise-grade infrastructure rather than a self-serve toy: pricing is per message plus platform fees (with Meta charges billed at actuals), and the richest AI agent features are typically scoped through sales conversations.

Teams that want to experiment quickly on WhatsApp can start on the CX plan free for the first three months, but organizations should plan for implementation support and channel compliance (DLT, opt-in rules) before rolling out at scale.