AB Tasty
Experimentation and AI personalization platform with Evi, an evidence-based agent
Pricing
Paid
Platforms
Web, API
Developer
AB Tasty, Inc. (Paris, France)
Rating
4.4 / 5.0
Last Updated
September 15, 2026
Overview
AB Tasty, founded in Paris in 2014, sells experimentation and personalization to global brands - its newsroom names L'Oreal, Samsonite, USA Today and Ganni among more than 1,000 users.
The product surface is deliberately broad: Web Experimentation for A/B and multivariate tests, Feature Experimentation and Rollouts for feature flags and staged releases, Personalization, and Commerce for e-merchandising and recommendations.
On top of that sits the AI layer the company calls EVI, your evidence-based marketing agent: Evi Ideas scans pages and proposes data-backed tests, AB Tasty AI turns a concept into a buildable experiment, Evi Analysis answers questions about campaign data, and RevenueIQ estimates what a test is worth before it launches.
AB Tasty states that more than 1,000 brands use AB Tasty AI and that over 3,291 users run it continuously. The marketing value is that the agent lives inside the experiment workflow rather than beside it, so suggestions arrive as testable hypotheses against your own traffic.
AdaptiveCX extends that to personalization: it reads real-time signals to predict intent for anonymous visitors, who AB Tasty says make up 90% of traffic, is cookie-less by design, deploys with a JavaScript tag through any tag manager, returns predictions in around 20 milliseconds and is fully SaaS.
The company publishes vendor-side results for AdaptiveCX - +10% conversion rate, 2.5x retention and +15% revenue per visitor - which are marketing claims rather than independent measurements, and the platform is supported by compliance documentation, a partner and integrations network, a Google Cloud partnership and sample-size and minimum-detectable-effect calculators. The honest caveats start with price.
AB Tasty publishes no list pricing: plans are quoted on traffic volume, number of domains, selected modules and implementation scope, so a budget cannot be modelled from the website.
There is no free trial or free version either - the evaluation route is a free proof of concept that usually runs one to two weeks.
Experimentation also needs traffic to reach significance, which makes the platform a poor fit for low-volume sites, and the breadth of the catalogue invites over-buying.
One structural change matters for anyone planning a multi-year commitment: on 20 January 2026 AB Tasty and VWO announced an agreement to combine, subject to closing conditions and backed by Everstone Capital, creating a business with more than $100 million in annual revenue, 4,000+ customers across 11 offices, with roughly 90% of revenue coming from the United States and Europe.
Use Cases
Running A/B and multivariate tests on landing pages, pricing pages and checkout flows without waiting on engineering releases
Rolling out new features behind flags and testing them on real traffic before a full launch
Personalizing content and recommendations for anonymous visitors by predicting intent from live on-site signals
Forecasting the revenue impact of a test with RevenueIQ before spending six weeks of traffic on it
Asking Evi Analysis what a finished campaign actually proved, instead of handing raw reports to stakeholders
Who Is This For
CRO and growth teams that run a continuous experimentation programme and need more test throughput
E-commerce and retail marketers personalizing merchandising and journeys for anonymous traffic
Product and engineering teams that want feature rollout control in the same platform as marketing tests
Enterprise marketing organizations that require SOC 2, ISO 27001, PCI-DSS or HIPAA compliance before buying
Global brands running regional campaigns, given the multi-language platform, industry playbooks and 11-office footprint of the combined business
Key Features
Evi, the experimentation AI agent
Evi Ideas scans pages and suggests tests that fit the roadmap, AB Tasty AI turns concepts into buildable experiments, Evi Analysis reads campaign data and answers questions, and RevenueIQ forecasts what a test is worth before it runs.
Web experimentation and A/B testing
Build tests in a visual editor without shipping code, target and trigger campaigns, and size them with the published sample-size and minimum-detectable-effect calculators before you wait on results.
Feature experimentation and rollouts
Feature flags and progressive rollouts let engineering and marketing share one platform: ship behind a flag, test the change with real users, then release gradually instead of launching blind.
Personalization and AdaptiveCX
AdaptiveCX predicts intent in real time for visitors with no history, is cookie-less by design, deploys through any tag manager and returns predictions in roughly 20 milliseconds, all served as SaaS.
Commerce, EmotionsAI and integrations
E-merchandising and recommendation modules sit alongside EmotionsAI segmentation by emotional need or engagement, with an integrations hub for analytics and CDP tools, a Google Cloud partnership and SDK and API options.
Pros & Cons
Pros
- An AI agent inside the experimentation loop rather than beside it: Evi Ideas, Evi Analysis, AB Tasty AI and RevenueIQ attach to the tests the team already runs
- AdaptiveCX targets the anonymous-visitor problem AB Tasty puts at 90% of traffic, using live signals instead of stored profiles, cookie-less by design and around 20 milliseconds per prediction
- One platform across web experimentation, feature experimentation, rollouts, personalization and commerce, so consolidation is realistic
- Enterprise compliance is published on the pricing page: ISO 27001, PCI-DSS, SOC 2 and HIPAA, with an unsafe-eval-free architecture
- Global scale with named references - L'Oreal, Samsonite, USA Today and Ganni among 1,000+ brands - and five site languages, plus the announced combination with VWO bringing 4,000+ customers and 11 offices
Cons
- No published list pricing: plans are quoted on traffic volume, domains, modules and implementation scope, so cost cannot be estimated from the website
- No free trial or free version - the only evaluation route AB Tasty describes is a free proof of concept lasting one to two weeks
- Experimentation needs traffic to reach significance, so low-volume sites will need long test windows and the agent suggestions are only as good as the volume behind them
- The breadth of the catalogue, including AdaptiveCX and commerce modules, invites over-buying and a longer implementation than a single-purpose testing tool
- The VWO combination announced on 20 January 2026 remains subject to closing conditions, so the longer-term product roadmap and packaging are still settling
Pricing Plans
Custom platform plan
AB Tasty does not publish list prices. As stated on its pricing page, quotes depend on traffic volume, number of domains, selected modules and implementation scope, and every plan includes platform access, onboarding, training and support with no hidden fees.
- Module selection based on your priorities
- Platform access with onboarding and training
- Support included in every plan
- Enterprise features such as SSO over SAML and LDAP
- No hidden fees, quote-based contract
Free proof of concept
AB Tasty states it does not offer a free trial or a free version. Instead it runs a free proof of concept, usually one to two weeks, so teams can evaluate the platform on a real setup before signing a contract.
- Real implementation setup
- Evaluation before a paid contract
- Access to the platform capabilities
- Scoped and reviewed with the AB Tasty team
Frequently Asked Questions
Editorial Review
Editorial Team
September 15, 2026
AB Tasty is the strongest example in this library of an AI agent wired into an existing marketing workflow instead of sitting beside it. Evi Ideas, AB Tasty AI, Evi Analysis and RevenueIQ attach to experiments the team already runs, and AdaptiveCX handles the anonymous-visitor case with a cookie-less JavaScript tag and roughly 20 millisecond predictions. The company states over 1,000 brands use AB Tasty AI and names L'Oreal, Samsonite, USA Today and Ganni among 1,000+ customers, and the compliance list - ISO 27001, PCI-DSS, SOC 2, HIPAA - is published rather than implied.
Editorial Team
September 15, 2026
Our caveat is that nothing here is transactable without a sales conversation. When we read abtasty.com/pricing on 15 September 2026 there was no list price, no free version and no free trial - only custom quotes based on traffic, domains, modules and implementation scope, plus a free one-to-two-week proof of concept. Add the traffic needed for statistical significance and the announced 20 January 2026 combination with VWO, which remains subject to closing conditions, and this is a platform to scope carefully rather than trial on a whim.
Related AI Agents
Have an agent to share?
Submit your AI marketing agent to reach thousands of marketers, agencies, and founders every month.
Submit Your Agent