ScoreApp
ScoreApp turns quizzes, assessments, and surveys into lead-generation scorecards: AI builders create the funnel, answers are scored automatically, and every respondent gets a personalised results page with follow-up segmentation into your CRM.
Pricing
Free & Paid
Platforms
Web
Developer
ScoreApp
Rating
4.3 / 5.0
Last Updated
September 11, 2026
Overview
ScoreApp is a lead-generation platform built around a single idea: people will happily answer a well-designed quiz, and the answers are worth more than a plain ebook download.
You build a scorecard, assessment, or quiz with the AI builder, set how answers score, and ScoreApp handles the rest - a landing page to capture the lead, an interactive questionnaire, and a personalised results page that changes based on the score.
Every plan, including free, includes the AI quiz builder, AI marketing assistant, unlimited questions and landing pages, jump logic, and CRM connectivity. For marketers the value is qualification and segmentation, not just capture.
Instead of a flat list of emails, you get respondents grouped by fit, readiness, and intent, with different follow-up paths for each band - the classic scorecard-marketing play that agencies use for coaching, SaaS, and consulting offers.
Business features add your own domain, abandoned-response emails, dynamic PDF reports, audience segmentation, advanced insights, Google Analytics and Facebook Pixel tracking, and custom CSS; split testing arrives on Pro.
The company reports around 151,000 users and a 4.8 Trustpilot rating, and a 14-day money-back guarantee covers paid plans. The honest caveats: you still have to drive traffic to the scorecard, and a weak offer will not be saved by better tech.
Response quotas are strict - 100 a month on Starter, 1,000 on Business, 3,000 on Pro - and the features that make the funnel measurable (GA, Facebook Pixel, segmentation, PDF reports) start at Business ($99/month).
Free is genuinely usable for a first test but caps at 1 live scorecard and 10 responses a month.
Treat it as the conversion layer of a campaign, not a standalone channel.
Use Cases
Building a scorecard lead magnet that qualifies prospects while capturing emails
Scoring inbound leads by fit and readiness before sales follow-up
Segmenting respondents into different nurture paths automatically
Creating assessment quizzes for coaching, SaaS trials, and consulting offers
Running split tests on quiz questions and results pages to lift conversion
Who Is This For
B2B and SaaS marketers who need qualified leads rather than raw emails
Coaches, consultants and course creators using scorecard marketing funnels
Agencies building lead magnets and quizzes for client campaigns
Demand-generation teams that score and route leads by readiness
Marketing ops teams connecting quiz responses to CRM segmentation
Key Features
AI Scorecard, Quiz, and Assessment Builders
AI builders generate the questions and funnel for scorecards, assessments, quizzes, surveys, waitlists, event registration, and forms - with unlimited questions and jump logic on every plan.
Automatic Scoring and Segmentation
Responses are scored against your rubric, then grouped by fit, readiness, and intent so each lead receives the right follow-up automatically.
Personalised Results Pages
Each respondent sees their own score with tailored recommendations and a clear next step, plus dynamic PDF reports on Business and above.
Landing Pages and Integrations
Unlimited high-converting landing pages, CRM connectivity on every plan, and Google Analytics plus Facebook Pixel tracking from Business onward.
Advanced Insights and Split Testing
Abandon emails, audience segmentation, advanced insights, custom CSS, your own domain, and split testing on Pro for optimising the funnel itself.
Related Guides
Dive deeper with step-by-step guides from our Knowledge Base.
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Pros & Cons
Pros
- Scorecards convert better than passive lead magnets because respondents get immediate personalised value
- Free tier with 1 live scorecard and 10 responses is enough to validate the concept
- Core AI builders, jump logic, unlimited questions, and CRM connectivity are included on every plan
- Business unlocks the measurable layer: GA, Facebook Pixel, segmentation, dynamic PDF reports
- 14-day money-back guarantee on paid plans
Cons
- Response quotas are low at the entry tiers: 100/month on Starter versus 1,000 on Business
- The most useful analytics (GA, Facebook Pixel, campaigns) require the $99/month Business plan
- Split testing is only on Pro ($149/month) and Enterprise
- It is a conversion layer, not a traffic source - you still need to send people to the scorecard
Pricing Plans
Free
Build and test a first scorecard with no payment details required.
- 1 live scorecard
- Up to 10 responses per month
- AI quiz builder and AI marketing assistant
- Unlimited questions and landing pages
- Jump logic and CRM connectivity
Starter
For solo marketers running their first quiz funnels.
- 3 live scorecards
- 100 responses per month
- 1 user
- AI landing pages
- Dynamic result pages
- View and export all response data
- Connect your CRM
Business
The recommended tier for growing teams that need measurement.
- 10 live scorecards
- 1,000 responses per month
- 3 users
- Your own domain and abandon emails
- Advanced insights and audience segmentation
- Google Analytics and Facebook Pixel
- Dynamic PDF report and custom CSS/scripts
Pro
Advanced features for teams selling through the funnel.
- 30 live scorecards
- 3,000 responses per month
- 5 users
- Data enrichment
- Split testing
- Everything in Business
Frequently Asked Questions
Editorial Review
Editorial Team
September 11, 2026
We verified the plans on scoreapp.com/pricing: free tier with 1 live scorecard and 10 responses a month, Starter at $39/month (or $30 billed yearly) with 100 responses, Business at $99/month ($75 yearly) with 1,000 responses and GA/Facebook Pixel, and Pro at $149/month ($112 yearly) with split testing. The 14-day money-back guarantee and CRM connectivity on every plan are real pluses.
Editorial Team
September 11, 2026
Editorial verdict: scorecard funnels are still one of the highest-converting lead magnets in B2B, and ScoreApp automates the boring parts - scoring, routing, personalised results. Just budget for Business if you want to measure anything, and remember the tool only pays off with traffic pointed at it.
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