Photoroom
Photoroom removes backgrounds, generates studio-quality product scenes and batch-edits catalog imagery, so e-commerce and social teams can produce marketplace-ready and ad-ready visuals without a photo studio.
Pricing
Free & Paid
Platforms
Web, iOS, Android...
Developer
Photoroom S.A.S
Rating
4.4 / 5.0
Last Updated
September 14, 2026
Overview
Photoroom is an AI photo editor built specifically for product imagery and social visuals rather than general photo editing.
The core is a one-tap background remover, but the paid product is really a production line: AI-generated backgrounds including a Studio mode with image guidance, relight and HD variants, instant shadows, an AI product fixer, retouch, AI fill, expand/resize, an image enhancer, AI fashion models rendered at 1K, 2K or 4K, and a video generator.
It runs on the web as well as iOS and Android, and a Shopify integration lets paid users sync product imagery straight into a store, which is the difference between an editor and a catalog workflow.
Photoroom is a French company - Photoroom S.A.S, founded in 2019 by Matthieu Rouif and Eliot Andres - and the product is used by both solo sellers and brand teams running catalog-scale operations.
Use Cases
Turning phone product shots into clean marketplace main images
Creating lifestyle and seasonal scenes for ads and social posts
Batch-processing a catalog and syncing images to a Shopify store
Generating virtual-model product shots without a model or studio
Producing short product videos for paid social from stills
Who Is This For
E-commerce and DTC brands managing product imagery at volume
Social and paid-social marketers who produce new creative every week
Marketplace sellers that need clean, consistent listing images
Small teams with no photographer, studio or retoucher
Agencies producing catalog and ad imagery for client stores
Key Features
Background Remover and AI Backgrounds
Cut products out in one tap and drop them onto generated scenes, including Studio mode with image guidance, relight and HD options for a consistent catalog look.
AI Shadows, Retouch and Product Fixer
Preset AI shadows make cut-outs sit credibly in a scene, while Retouch, AI Product Fixer, AI Fill, Expand/Resize and Image Enhancer clean up the details buyers notice.
Batch Editing and Shopify Sync
Process catalog images in batches and sync them to a Shopify store on Max plans and above - the key feature if you are managing hundreds of SKUs rather than a few hero shots.
AI Fashion Models and Video
Generate virtual-model product shots and short product videos on higher tiers, giving social and paid teams moving creative without booking a model or a studio.
Spaces, Brand Kit and API Access
Team Spaces with shared designs, a Brand Kit for consistency, up to 50 seats on standard plans, and API or MCP workflows for volume operations.
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Pros & Cons
Pros
- Covers the whole product-photo job - cut-out, background, shadow, retouch, resize, export - instead of a single AI effect
- Core tools such as Background Remover, Retouch, AI Product Fixer, Shadows presets, AI Fill, Expand/Resize and Image Enhancer are included on every paid plan without consuming credits
- Batch editing plus Shopify sync makes catalog-scale work realistic for small teams
- 14-day free trial on paid plans, and the company's FAQ states refunds are available up to one week after purchase
- Clear published plan structure with AI credits, export allowances and Shopify access documented per tier
Cons
- Credits and exports are both capped: exports pause once you hit the monthly allowance, and AI credits are shared across a Space and reset each cycle
- The video generator, 2K/4K fashion models and adjustable AI shadows are not available on entry plans
- Export allowances apply to assets up to 2K resolution, so high-resolution print work sits outside the standard plans
- It is a product-photo and social-visual tool, not a layout or brand-design suite - teams that need decks or multi-page designs still need a designer tool
Pricing Plans
Free
Start creating with core tools before subscribing.
- Background removal and basic editing
- Limited monthly exports
- Web, iOS and Android apps
- No credit card required
Pro
For solopreneurs shooting their own product photos.
- 6,000 AI credits and 1,000 exports per month
- All core tools included
- AI Backgrounds and AI Fashion Models
- Up to 50 seats
- Brand Kit
Max
For small businesses running a real catalog.
- 20,000 AI credits and 3,000 exports per month
- Everything in Pro
- Video Generator (up to 50 generations)
- Shopify integration
- AI Fashion Models up to 2K
Ultra
For growing brands with large catalogs and teams.
- 75,000 AI credits and 10,000 exports per month
- 4K video and image resolution
- AI Fashion Models at 4K
- Video Generator up to 150 generations
- Everything in Max
Frequently Asked Questions
Editorial Review
Editorial Team
September 14, 2026
Verified on photoroom.com/pricing: Pro is $12.99/month or $89.99/year with 6,000 AI credits and 1,000 exports, Max is $34.99/month or $250/year with 20,000 credits, 3,000 exports, the Video Generator and Shopify integration, and Ultra is $99/month with 75,000 credits, 10,000 exports and 4K output. The rating reflects fit for e-commerce and social production rather than the credit numbers alone.
Editorial Team
September 14, 2026
The company details are published in Photoroom's own structured data: Photoroom S.A.S, founded in 2019 by Matthieu Rouif and Eliot Andres, operating on iOS, Android and the web. The reason to pick it over a generalist image editor is the catalog workflow, and the reason to hesitate is the export cap - once the monthly allowance is exhausted, exports pause until the next cycle.
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