
Grammarly
Grammarly is the AI writing assistant marketing teams run across every app they write in: it fixes grammar and clarity, adapts to your brand tone and style guide, drafts first versions with generative AI, and flags plagiarism and AI-generated text.
Pricing
Free & Paid
Platforms
Web, Browser Extension, Desktop...
Developer
Grammarly, Inc. (Superhuman Platform)
Rating
4.5 / 5.0
Last Updated
September 13, 2026
Overview
Grammarly is the AI writing layer most marketing teams already have installed and rarely think about.
It checks grammar, spelling, and punctuation in real time, then goes further: clarity rewrites, tone detection, inclusive language, citation consistency, and full-sentence rewriting.
The Free plan covers the basics plus 100 AI prompts a month; Pro costs $12 per month billed annually ($144 per year, or $30 month-to-month) and lifts you to 2,000 AI prompts per member per month, unlimited personalized suggestions, and both plagiarism and AI-generated-text detection.
It works across browsers, desktop apps, email clients, and roughly a million sites and apps, so nobody has to change where they write. For marketing teams the differentiating feature is not proofreading, it is consistency.
Teams can upload a company style guide and add terms as they change, turn the company voice into a tone profile, and surface relevant internal information through Knowledge Share while people type.
Grammarly writes in English, Spanish, French, German, Portuguese, and Italian with in-line translation and paragraph-level rewrites, which matters for localized campaigns and support content.
Admins get member and budget management, roles and permissions, and dashboards that show where a team's writing is weakest; Enterprise adds SAML SSO, SCIM provisioning, audit logs, data-loss prevention, and BYOK encryption.
Grammarly's business pages state that it does not sell or monetize uploaded content, and that the product is now delivered through Superhuman Go with a proactive assistant and agents. The honest trade-off is scope.
Grammarly is an editing and writing-assistant layer, not a campaign generation platform: it will not build a content calendar, generate twenty ad variations against a brief, or optimize for search intent the way Jasper or an SEO content tool does, and its generative drafting is capped by prompt allowances (2,000 per member per month on Pro; unlimited on Enterprise, which is quoted on request).
Where it earns its place is the last mile - the draft you were going to ship anyway, made clearer, more consistent, and more on-brand.
Use Cases
Running a final clarity and tone pass on product, lifecycle, and campaign copy
Enforcing a shared style guide across freelancers and regional marketing teams
Drafting first versions of one-pagers, email copy, and outlines with generative AI
Screening articles and landing pages for plagiarism and AI-generated text before publishing
Writing in six languages with in-line translation for localized campaigns
Who Is This For
Content and editorial teams that need consistent quality across many writers
Marketing teams at companies with a strict style guide and brand voice
Freelancers and agencies delivering client copy that must match a brand
Support and lifecycle marketers writing in several languages
Enterprise teams that need SSO, SCIM, DLP, and audit controls on writing tools
Key Features
Grammar, Clarity & Tone
Real-time corrections plus clarity rewrites, tone detection, inclusive-language checks, and citation consistency on every draft.
Brand Tone & Style Guide
Upload your style guide and set a tone profile so suggestions keep every writer aligned with current brand decisions.
Generative AI Drafting
Create first drafts, outlines, and rewrites on brand: 100 prompts a month on Free, 2,000 per member on Pro, unlimited on Enterprise.
Plagiarism & AI-Text Detection
Check drafts for accidental plagiarism and flag AI-generated passages before publication on Pro and above.
Admin Controls & Knowledge Share
Manage roles, billing groups, and team dashboards; Enterprise adds SAML SSO, SCIM, audit logs, DLP, and BYOK encryption.
Related Guides
Dive deeper with step-by-step guides from our Knowledge Base.
Pros & Cons
Pros
- Free plan is genuinely usable day to day: grammar, tone, and 100 AI prompts a month with no card required
- Works wherever your team writes - browser, desktop apps, email clients, and a million-plus sites - with no workflow change
- Style guide and tone profile are what actually keep distributed writers and freelancers on brand
- Pro includes 2,000 AI prompts per member per month plus plagiarism and AI-text detection for $12/month billed annually
- Writing support and in-line translation across six languages for localized campaigns
Cons
- Generative prompts are capped on lower tiers; unlimited prompts require Enterprise, which is quoted on request
- It edits and polishes rather than generating campaigns, briefs, or SEO-optimized long-form content
- Data-loss prevention, BYOK, and audit APIs are Enterprise-only, so regulated teams cannot get them on Pro
- Accepting suggestions wholesale can flatten a deliberately distinctive brand voice
Pricing Plans
Free
For individuals who want clean, mistake-free writing.
- Write without mistakes
- See your writing tone
- 100 AI prompts per month
- Browser, desktop, and mobile apps
Pro
Most popular tier for individuals and eligible teams.
- Everything in Free
- Rewrite full sentences
- Adjust your writing tone
- Unlimited personalized suggestions
- Plagiarism and AI-text detection
- 2,000 AI prompts per member per month
Enterprise
For organizations that need proactive AI, controls, and unlimited prompts.
- Everything in Pro
- Proactive AI assistant and agents via Superhuman Go
- Unlimited AI prompts per member
- SAML SSO, SCIM, custom roles
- Data loss prevention and audit logs
- Enterprise key management (BYOK)
Frequently Asked Questions
Editorial Review
Editorial Team
September 13, 2026
We verified pricing on grammarly.com/plans: Free at $0 with 100 AI prompts per month, Pro at $12 per month billed annually ($144 per year, $30 month-to-month) with 2,000 prompts per member per month, and Enterprise by quote. The team features - a shared style guide, a company tone profile, and Knowledge Share - are what make it a marketing tool rather than a personal spell-checker.
Editorial Team
August 30, 2026
Editorial view: strongest as the final QA layer on copy produced by humans and other AI tools. Plan around the prompt caps if your team drafts heavily inside Grammarly itself, and note that data-loss prevention and unlimited prompts sit behind Enterprise pricing that is not published.
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