Foreplay
Foreplay is the ad creative workflow used by 10,000+ growth teams: save ads into a searchable swipe file, track competitors' ad libraries around the clock with Spyder, search 100M+ ads in Discovery, and turn what works into briefs and performance reports.
Pricing
Paid
Platforms
Web, Chrome Extension, Mobile App...
Developer
Foreplay
Rating
4.3 / 5.0
Last Updated
September 18, 2026
Overview
Foreplay is not an ad generator or a media buying tool; it is the research and handoff layer that sits between a media buyer's spreadsheet of screenshots and a creative team that needs direction.
The product is organised around five pieces: a Swipe File that stores ads saved from anywhere with automated transcription and share links, Discovery, an ad search engine covering 100M+ ads with AI creative analysis and advanced filters, Spyder, which tracks competitor ad libraries around the clock and surfaces creative tests and top hooks, Lens, which reports on how your own creative performs and lets you compare winning themes, and Briefs, which turns saved inspiration into storyboards, scripts and modular briefs.
A free Chrome extension ties it together by saving ads directly from the Meta, TikTok and LinkedIn ad libraries, and API plus MCP access means an AI assistant can query your saved creative.
Pricing is where you need to look carefully, because the headline monthly and annual numbers differ in more ways than the discount.
Foreplay's pricing page in September 2026 lists Basic at $59/month, Workflow at $175/month and Agency at $459/month on monthly billing, or $49, $149 and $389 per month on annual billing (saving $120, $310 and $820 a year respectively), with Enterprise quoted on request.
All plans include a 7-day free trial with no credit card, 10,000 credits on monthly billing or 20,000 on annual, and $20/month per additional user.
The differences that matter are brand limits and billing period: on Workflow, Spyder covers 15 brands monthly but unlimited brands annually, and Agency covers 50 brands monthly versus unlimited annually; Lens is capped at one brand on Workflow and ten on Agency.
This is a tool for teams already spending real money on paid social - the value case is a creative research and handoff workflow that replaces scattered group chats, expired links and fragmented reports.
Freelancers running a single account will find the entry price steep with no free tier, while agencies managing many accounts and creative teams will get the most out of the Agency and Enterprise tiers.
Use Cases
Saving and organising competitor and inspiration ads into one searchable swipe file
Tracking rival ad libraries automatically to spot new creative tests and hooks
Searching 100M+ ads to reverse-engineer angles that are already converting
Briefing designers with storyboards, scripts and examples instead of loose screenshots
Reporting on which creative themes actually performed across campaigns
Who Is This For
Media buyers running paid social at meaningful spend across several accounts
Creative strategists who need a documented research process rather than screenshots
Agencies managing creative for multiple client ad accounts
DTC and e-commerce brands scaling creative testing volume
Performance marketing teams that want creative and data in one workflow
Key Features
Swipe File and Chrome Extension
Save ads from anywhere into a shared, searchable library with automated transcription - the extension pulls directly from the Meta, TikTok and LinkedIn ad libraries.
Discovery Ad Search Engine
Search more than 100M ads on a dedicated ad search engine with smart search, AI creative analysis and advanced filters to find what is already working.
Spyder Competitor Tracking
A 24/7 ad library scraper that tracks competitors' advertising, analyses creative tests and identifies the top hooks they keep returning to.
Lens Creative Analytics
Report on your own creative with creative test analysis, shareable reports and side-by-side comparison of winning themes across accounts.
Briefs, API and MCP
Turn inspiration into storyboards, scripts and modular briefs with brand profiles, and connect the platform through API and MCP so assistants can query your swipe file.
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Pros & Cons
Pros
- 100M+ searchable ads in Discovery plus a free Chrome extension that saves from the Meta, TikTok and LinkedIn ad libraries
- Spyder tracks competitor ad libraries around the clock and calls out creative tests and top hooks rather than just archiving files
- Closes the loop from research to brief to performance report, which is the handoff gap most media buying teams have
- API and MCP access on every plan, so an AI assistant can work from your saved creative
Cons
- No free plan - the cheapest tier is $49/month billed annually, or $59/month monthly, after only a 7-day trial
- Credits are capped at 10,000 a month on monthly billing (20,000 on annual), and each additional user costs $20/month
- Brand limits depend on billing period: Spyder covers 15 brands on monthly Workflow and 50 on monthly Agency, and only becomes unlimited if you pay annually
- Lens covers one brand on Workflow, so agencies with several accounts are pushed to the $389+/month Agency tier
Pricing Plans
Basic
For a single buyer or team saving and organising ad inspiration.
- 1 user included, $20/month per additional user
- Swipe File, Discovery and Briefs
- Spyder and Lens
- API access and MCP
- 20,000 credits (annual) or 10,000 credits (monthly)
- 7-day free trial, no credit card
Workflow
The complete winning-ad workflow for scaling teams.
- Up to 5 users included
- Everything in Basic
- Spyder: unlimited brands on annual billing, 15 brands monthly
- Lens: 1 brand with unlimited ad spend
- API access and MCP
- 10,000 credits monthly or 20,000 annual
Agency
For marketing groups scaling multiple ad accounts.
- Up to 10 users included
- Everything in Workflow
- Spyder: unlimited brands on annual billing, 50 brands monthly
- Lens: 10 brands with unlimited ad spend
- API access and MCP
- 10,000 credits monthly or 20,000 annual
Enterprise
For large agencies and scaling brand organisations.
- Unlimited users and product usage
- Priority in-app or Slack support
- Early access to new features and integrations
- Save up to 80% compared with à la carte tooling
Frequently Asked Questions
Editorial Review
Editorial Team
September 18, 2026
We read foreplay.co/pricing on 18 September 2026: Basic is $59/month or $49/month billed annually (saving $120 a year), Workflow $175/month or $149 annually (saving $310), Agency $459/month or $389 annually (saving $820), Enterprise custom. Every tier carries a 7-day free trial with no credit card, includes API access and MCP, and lists 10,000 credits on monthly billing or 20,000 on annual, with $20/month per extra user.
Editorial Team
September 18, 2026
The workflow is the differentiator: 100M+ ads in Discovery, a free Chrome extension feeding the swipe file, Spyder watching competitor libraries around the clock, and Lens and Briefs turning all of it into direction creatives can act on. Two caveats that affect real cost - there is no free tier, and the brand limits on Spyder only become unlimited if you pay annually (15 brands on monthly Workflow versus unlimited on annual).
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