Brand24

Brand24 is a social listening and media monitoring platform: it collects public mentions of a brand, a competitor, a hashtag or a keyword and turns them into a dashboard you can read in minutes.

The vendor states that it tracks 25 million online sources in real time, has delivered over 25 billion mentions and monitors 25 million active domains, with 108 languages detected by AI and customers in 154 countries - source coverage it lists as X, Facebook, Instagram, YouTube, Spotify, news sites, LinkedIn, blogs, forums, reviews, Reddit, Telegram, TripAdvisor, the App Store and TikTok.

The complaint social listening tools usually earn is that they return noise rather than answers, so the value here is the analysis layer rather than raw volume: sentiment split into positive, negative and neutral, mentions volume over time, reach and engagement tracking, a word cloud that shows the context of discussion, most-shared links, source and geo analysis, demographics behind the reach, and an influencer analysis that ranks the most influential authors in a conversation. For marketing and PR teams the day-to-day use cases are brand reputation management, competitive benchmarking, product and customer feedback mining, hashtag and influencer campaign measurement, and coverage reporting.

Two of the metrics aimed squarely at communicators are the Presence Score, which benchmarks online popularity of a brand or topic at a point in time, and AVE (advertising value equivalency), which puts a monetary value on PR coverage by comparing it to equivalent advertising space.

The AI layer added on top covers sentiment analysis, topic analysis, AI Insights with growth suggestions, Events Detection to explain why coverage spiked, an AI Brand Assistant, and a new AI Visibility module that tracks how a brand is represented inside AI platforms; Smart Context Search filters mentions to cut time to insight.

Alerts and reporting are where the tool earns its keep operationally: Storm Alerts for unexpected spikes, daily and weekly reports, custom email notifications, push notifications in the mobile app, Slack and Microsoft Teams integrations, and reports exported as PDF, PowerPoint, Excel or white-labelled client documents. Pricing was readable on brand24.com/pricing on 28 September 2026 and it is not cheap, and it is also not ambiguous.

Billed annually in USD: Individual $199 per month with 3 keywords and 2,000 mentions a month for a single user, Team $299 with 7 keywords and 10,000 mentions, Pro $399 with 12 keywords and 40,000 mentions, Business $599 with 25 keywords and 100,000 mentions, and Enterprise from $1,499 with custom keyword and mention volumes.

Update frequency is the second axis - every 12 hours on Individual, hourly on Team, real time from Pro up - and a 14-day free trial is offered with no free tier after it.

Three limits are worth pricing before subscribing.

The AI Visibility module is listed as an add-on on every plan including Enterprise, Smart Context Search is an add-on on the top tiers, and API access carries an additional $149 fee.

Mentions are metered rather than users, so a high-volume news cycle can burn a monthly allowance; and the keyword counts are strict (three on the cheapest plan), which suits monitoring one brand rather than an agency portfolio.