Dust
Multiplayer AI agent platform that connects company knowledge, tools, and teams across sales, marketing, and support workflows
Pricing
Free & Paid
Platforms
Web, Chrome Extension, API
Developer
Dust
Rating
4.5 / 5.0
Last Updated
September 7, 2026
Overview
Dust is a multiplayer AI agent platform that connects company knowledge, tools, and teams so agents can do real work across departments.
Where most agent builders leave you to assemble everything yourself, Dust ships the connective tissue: more than 70 connectors including Slack, Notion, Google Drive, GitHub, Salesforce, and Zendesk, plus shared workspaces, reusable skills, and human review built into the loop.
It reports more than 3,000 global organizations as customers, counts Clay and Vanta among its case studies, and announced a Series B to fund its next stage.
The product metaphor is deliberate - people and agents work side by side in the same workflows, which Dust calls multiplayer AI.\n\nFor marketing and revenue teams, Dust is less an out-of-the-box campaign tool and more an agent operating layer on top of your real systems.
The platform publishes department templates - a content writer agent, a launch operations agent, a lead qualification agent - and its own materials show sales, marketing, support, data, and knowledge teams deploying agents that draft from CRM records, triage tickets, summarize research, and prepare launches.
Because every agent can be pointed at different models, a marketer can run a low-cost model for routine drafting and a frontier model for high-stakes analysis, all with company context and governed permissions.
A Chrome extension and Frames interactive dashboards extend agents into browsing and reporting workflows.\n\nDust prices by seat with transparent credit economics: Free includes 500 lifetime credits, Business Pro is $24 per seat per month for 8,000 credits, and Business Max is $120 for 40,000 credits, with annual billing saving 20 percent and programmatic API usage at $0.01 per credit.
Credits are consumed per message based on model and tool complexity, which keeps small workflows cheap but rewards deliberate agent design for heavy automation.
The honest caveats: it is a build-and-run platform, not a marketing suite - there are no email journeys or campaign managers - and getting real ROI means designing agents and workflows rather than flipping a switch.
For marketing operations, RevOps, and content teams that already live in Slack, Drive, and a CRM, Dust is one of the most complete managed agent platforms available.
Use Cases
Running content and launch agents that draft, review, and publish from shared briefs and brand docs
Qualifying and enriching leads from CRM signals with a sales agent wired to Salesforce
Triaging and resolving support tickets with agents grounded in Zendesk and help-center content
Scheduling recurring research and reporting agents across Slack, Drive, and Notion data
Coordinating cross-functional launches where human approvals gate agent work
Who Is This For
Marketing operations and RevOps teams in mid-market and enterprise companies
Content teams that want a managed brand-voice agent on shared company knowledge
GTM engineering and sales development teams automating lead research and follow-ups
Agencies running repeatable agent workflows across multiple client accounts
CISO-governed organizations that need SSO, audit logs, and EU/US data residency
Key Features
Company-Context Agents
Connect 70+ sources - Slack, Notion, Google Drive, GitHub, Salesforce, Zendesk - so agents answer and act with the full company picture instead of isolated chat context.
Multi-Agent Workflows
Run agents on schedules and event triggers, chain several agents into one workflow, and keep humans in the loop for review and approval.
Model Choice
Build with 20+ frontier and open-source models from OpenAI, Anthropic, Google, Mistral, and DeepSeek, picking the right model per task and cost.
Enterprise Governance
Dual-layer permissions, SCIM-synced groups, admin-gated overrides, SSO (Okta, Entra ID, JumpCloud), audit logs, SOC 2 Type II, and US or EU data residency.
Multiplayer Collaboration
Shared workspaces (Pods), reusable skills, Frames interactive dashboards, and a Chrome extension let people and agents coordinate across departments.
Pros & Cons
Pros
- 70+ managed connectors including Salesforce and Zendesk - context is assembled for you
- Human-in-the-loop, schedule and trigger-driven multi-agent workflows
- Model-agnostic: 20+ models from OpenAI, Anthropic, Google, Mistral, and DeepSeek per task
- Genuine enterprise governance: SOC 2 Type II, SSO, SCIM, audit logs, US/EU residency
- Transparent credit pricing with a free tier and published per-credit API rates
Cons
- Per-seat credits can get expensive when agents run heavy research or large model workloads
- It is a build-and-run platform - effective agents require design time and workflow thinking
- No out-of-the-box marketing campaign tooling such as email journeys or ad management
- Self-serve plans top out at 100 seats; larger rollouts go through enterprise sales
Pricing Plans
Free
For trying agents with real company tools.
- 500 lifetime credits
- Up to 3 team members
- 20+ models
- Limited connectors
Business Pro
For teams running agents on real workflows.
- 8,000 credits per seat per month
- Multi-agent workflows on schedules and triggers
- Slack, Notion, GitHub, Drive + 20 more connectors
- SSO with Okta, Entra ID, JumpCloud
Business Max
For heavy automation and model flexibility.
- 40,000 credits per seat per month
- Up to 100 team members
- MCP servers, native and remote
- US and EU data residency
Frequently Asked Questions
Editorial Review
Editorial Team
September 7, 2026
Dust is the most complete managed agent platform we have reviewed for marketing operations: 70+ connectors, model choice, and human-in-the-loop workflows mean a RevOps team can build a content or lead-qualification agent on real CRM data in an afternoon. The Clay quote on its site - the most impactful software since Clay - matches our read for GTM engineering teams.
Editorial Team
September 7, 2026
The honest trade-off is that Dust rewards builder teams: you design agents, choose models, and watch credit burn, so casual marketers may find it heavier than a purpose-built tool. Budget for workflow design time and credit modeling, and it becomes one of the strongest enterprise agent foundations on the market.
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