HubSpot Agent Hub
HubSpot's AI agent suite (formerly Breeze Agents) for prospecting, customer service, and CRM data research
Pricing
Paid
Platforms
Web, iOS, Android
Developer
HubSpot Inc.
Rating
4.6 / 5.0
Last Updated
August 20, 2026
Overview
HubSpot Agent Hub is the renamed, consolidated version of Breeze Agents — HubSpot's AI agent line for go-to-market teams.
Instead of selling agents as a separate add-on, HubSpot folds them into the Smart CRM: the Prospecting Agent watches accounts for buying signals and drafts personalized outreach, the Customer Agent resolves support conversations 24/7 using real contact and contract history, and the Data Agent answers custom questions about any contact or company from signals already in your CRM.
Use Cases
Automating outbound prospecting with personalized outreach triggered by in-CRM buying signals
Resolving common customer-service questions 24/7 with answers grounded in contact and contract history
Preparing sales calls with instant AI research on any contact or company before outreach
Keeping deals moving with AI-suggested next steps and auto-updated CRM fields after every call
Tracking brand visibility and content gaps in AI-generated answers via the AEO beta
Who Is This For
Marketing, sales, and service teams already running HubSpot Professional or Enterprise
RevOps leaders who want agents working on live CRM data with zero separate setup
SMB and mid-market teams replacing manual SDR research and follow-up with an agent
Customer service managers drowning in repeat tickets that an AI agent can resolve
Marketers preparing for AI-search buying behavior and answer-engine optimization
Key Features
Prospecting Agent
Monitors accounts for buying signals and launches personalized outreach automatically, with auto CRM updates and follow-up drafts after every meeting.
Customer Agent
Resolves common support questions 24/7 with answers grounded in real contact and contract history, and qualifies leads across channels.
Data Agent
Answers custom questions about any contact or company from CRM data, calls, emails, and documents, so reps know who to reach and why.
No-Code Agent Builder
Compose custom agents on one canvas using your prompts, knowledge, and the data already in your CRM — no coding required.
Smart Deal Progression + AEO
AI-suggested next steps keep deals moving after every call, while the AEO beta tracks brand visibility in ChatGPT, Gemini, and Perplexity answers.
Pros & Cons
Pros
- Agents are born with CRM context: switch one on and it runs on live customer data the same day, with zero setup or training
- One surface for every agent — Prospecting, Customer, Data, Agent Builder, and Smart Deal Progression — with per-result usage pricing
- Pay-per-result credits are transparent: $0.50 per resolution, $1.00 per lead, $0.10 per answer
- Included for all Professional and Enterprise customers, so existing HubSpot stacks get agents without a new vendor
- AEO (beta) closes the loop with AI-search visibility tracking across ChatGPT, Gemini, and Perplexity
Cons
- Requires HubSpot Professional or Enterprise — free-CRM users only get a taste of the AI features
- Still labeled beta in places, and results depend on the quality of your CRM data and prompts
- Per-action credits add up fast for high-volume customer service or broad prospecting runs
- Tied to the HubSpot ecosystem; teams on other CRMs need Agentforce or standalone tools
Pricing Plans
Professional
Agent Hub is included for all HubSpot Professional and Enterprise customers — the agents themselves cost nothing extra.
- Prospecting, Customer, and Data agents
- No-code Agent Builder
- Smart Deal Progression
- AEO beta access
HubSpot Credits
Custom agents and incremental usage run on HubSpot Credits: $0.50 per customer-agent resolution, $1.00 per prospecting-agent lead, $0.10 per data-agent answer.
- Transparent per-action rates
- Credit packs scale with usage
- Track spend per agent
Enterprise
Full HubSpot Customer Platform for large go-to-market teams with advanced permissions, custom objects, and dedicated support.
- Everything in Professional
- SSO and advanced security
- Custom objects and reporting
- Dedicated support
Frequently Asked Questions
Editorial Review
Editorial Team
August 20, 2026
Agent Hub is the strongest argument yet for keeping your CRM and your agents in one system: switch on the Prospecting or Customer agent and it runs on live CRM data the same day. Per-result credit pricing ($0.50 / $1.00 / $0.10) is transparent, and the AEO beta makes AI-search visibility a first-class marketing feature.
Editorial Team
August 20, 2026
The catch is the same as always with HubSpot: you need Professional or Enterprise plans, and heavy usage means real credit bills. For existing HubSpot customers it is the lowest-friction agent rollout on the market; for everyone else, standalone SDR and support agents may be cheaper to start.
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