Karumi
AI agent that runs your product live for every website visitor
Pricing
Paid
Platforms
Web, Slack, Email...
Developer
Karumi (Y Combinator-backed, San Francisco)
Rating
4.3 / 5.0
Last Updated
September 28, 2026
Overview
Karumi is a product demo agent rather than a library of recorded demo videos.
Read on karumi.ai on 28 September 2026, the pitch is that the agent knows your product end to end and runs it live: a visitor clicks a link, the agent is sharing its screen within about two seconds, and the visitor can speak, type or interrupt while it works through the real interface.
Karumi states that it maps the whole product and keeps scanning and learning it around the clock, so the walkthrough tracks what you have actually shipped rather than a recording made last quarter.
The site puts the distinction bluntly: it is a video call, not a video. For marketers the promise is that every visitor gets a demo instead of a form.
Karumi runs four jobs from the same agent: marketing, where product and landing pages carry a live walkthrough; sales, where reps get calendar time back because prospects arrive product-aware; onboarding and support, where every new signup gets an on-demand walkthrough; and internal enablement, where teams ramp themselves on the product.
The depth is in the integration list published on karumi.ai/integrations, also read on 28 September 2026 - CRM records in Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Zoho and Close; marketing automation in Pardot, Oracle Eloqua, Mailchimp, Klaviyo, ActiveCampaign and SendGrid; sales engagement in Outreach, Salesloft, Apollo, Gong, lemlist, Mailshake, Reply.io and Klenty; analytics in Segment, Mixpanel, Heap and Google Analytics; plus Slack, Microsoft Teams, Notion, Airtable, Google Sheets, Excel, Trello and Zapier or Make for everything else.
Transcripts, summaries, qualification data and custom fields can travel back to the CRM with each session. Delivery is deliberately services-led.
Karumi describes day one as handing over a login to a demo environment, day two as the first agent being live and talkable, and weeks one to two as tuning before launch - with no engineering on your side.
It also offers to generate a first-pass demo agent free of charge and without commitment, which is the only price-like figure published: there is no price list, so commercial terms start at Talk to sales.
Governance is stated as SOC 2 Type II, ISO 27001 and GDPR, with scoped actions, a 99.9% availability target, observability, role-based access and encryption, and no-training policies on your product data.
The site also publishes a running total of 102,023 product demos delivered alongside 38% conversion and 26% activation - vendor figures we could not independently verify.
It fits SaaS teams that sell through demos; it has nothing to offer a content site or a store with no product to show.
Use Cases
Replacing request-a-demo forms on product and landing pages with an instant live walkthrough
Qualifying website visitors before they ever reach a rep, with transcripts and questions logged to the CRM
Onboarding new signups with an on-demand walkthrough of the features they actually need
Giving account executives a product co-pilot on live calls instead of narrating the interface themselves
Distributing demos through email campaigns, in-product widgets and Slack rather than a booking page
Who Is This For
B2B SaaS marketing teams whose funnel depends on demo requests
Sales engineering and solutions teams that are the bottleneck on every walkthrough
Product-led growth companies onboarding signups at a volume no CSM team can cover one to one
Founder-led sales teams that want a demo running while they sleep
Enterprise GTM teams that need SOC 2 Type II, ISO 27001 and GDPR positions before a pilot
Key Features
Live demos, not recordings
The agent drives the real product on a shared screen and answers as it goes, so visitors can interrupt, change direction and ask about the exact feature they care about.
Continuous product learning
Karumi states that it maps the whole product and stays in sync as you ship, scanning and learning around the clock so the demo matches released features.
GTM stack sync
Published integrations cover Salesforce, HubSpot, Dynamics 365, Pipedrive, Zoho, Close, Pardot, Eloqua, Mailchimp, Klaviyo, Outreach, Apollo, Gong, Slack, Teams, Notion, Airtable and Google Sheets.
Human handoff with the session attached
When a visitor wants a person, the session lands where the team already works, with the recording, transcript, summary and qualification data carried into your CRM.
Deployed where the audience already is
Pop-up on any page, a pre-filled link in an email campaign, a widget inside the product, or a Slack workspace - with multi-language support for global traffic.
Pros & Cons
Pros
- Replaces the request-a-demo form and the canned product tour with a live walkthrough visitors can interrupt and steer
- Publishes a deep GTM integration list - Salesforce, HubSpot, Dynamics 365, Pipedrive, Zoho, Close, Pardot, Eloqua, Klaviyo, Outreach, Apollo, Gong, Slack, Teams, Zapier and Make - so sessions land in the systems teams already run
- A free first-pass demo agent with no commitment gives buyers a real evaluation path before any contract
- Services-led onboarding with no engineering claimed on the customer side: demo-environment login on day one, first agent live on day two, tuned inside two weeks
- Enterprise governance stated up front - SOC 2 Type II, ISO 27001, GDPR, scoped actions, RBAC and encryption, observability and no-training policies
Cons
- No published pricing anywhere on the site as of 28 September 2026, so budget planning requires a sales conversation first
- Performance figures are vendor-published only - 102,023 demos delivered, 38% conversion, 26% activation - with no independent or audited source
- It needs a working demo environment and a stable product to map, which rules out early prototypes and businesses with nothing to demo
- The interactive demo market is crowded with funded incumbents in recorded interactive demos, so the live-agent approach is newer and less proven at scale
Pricing Plans
First-pass demo agent
The site states you can generate a first-pass demo agent at no charge with no commitment, then refine it before it goes in front of anyone.
- Agent generated in hours from your demo environment
- No commitment and no engineering on your side
- Refine before customer exposure
- Sales conversation required for rollout
Talk to sales
Karumi does not publish list prices; plans are scoped with sales on demo volume, placement, integrations and languages.
- Live agent running your real product
- CRM and marketing automation sync
- Pop-up, in-product widget, email link and Slack deployment
- Multi-language support
Enterprise
For teams that need a security review before a pilot.
- Scoped actions and role-based access plus encryption
- 99.9% availability target
- Observability on every session
- No-training policies on product data
Frequently Asked Questions
Editorial Review
Editorial Team
September 28, 2026
We read karumi.ai and karumi.ai/integrations on 28 September 2026. The claim that carries the product is that the agent drives the real product live rather than replaying a recording, and the published integration list backs the GTM pitch: Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Zoho and Close on the CRM side, Pardot, Oracle Eloqua, Mailchimp, Klaviyo and ActiveCampaign for marketing automation, Outreach, Salesloft, Apollo and Gong for sales engagement, plus Slack, Teams, Notion, Airtable, Google Sheets, Zapier and Make. Karumi states a demo-environment login on day one, a live agent on day two and tuning inside two weeks.
Editorial Team
September 28, 2026
Our caveats are commercial and evidentiary. There is no price list, so the only cost number on the site is a free first-pass agent; the throughput figures (102,023 demos delivered, 38% conversion, 26% activation) are vendor-published and we could not verify them independently; and the agent needs a stable demo environment to map. For SaaS marketers whose top of funnel is a request-a-demo form, the mechanic is a genuine upgrade - pilot it on the free agent before signing anything.
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